WILL Group, the holding company for the popular chain of “the most innovative bubble tea outlet”, recently announced an environmentally-friendly collaboration with the Selangor Youth Community (SAY).
Called “The Green Project”, it will see multiple activations in the near future which include coffee ground waste from Chatime’s Cofitime Series go to the “SAY Green” project, to turn it into organic pesticide for urban farming projects.
The company, which also has the chain of Hotbox (offering gourmet sausages, hot dogs, curly fries and premium nachos) and Hello (“healthy and fun selections of frozen yogurt) outlets in its portfolio, stated that Chatime Coffee paper cups and straws will also go to SAY Green project for the latter’s urban farming projects and more.
Will Group general manager Kyran Arusalm said the company will also be participating in other upcoming SAY events and projects which included the most recent Criterium cycling series.
“SAY Community’s objectives and resources align with ours to implement composting and recycling initiatives at all our Chatime, Hotbox and Hello outlets which will reduce environmental impact, promote sustainable practices,” he said, during The Green Project announcement on Oct 1 at its headquarters in Petaling Jaya.
“The collaboration will also foster a culture of responsible waste management within our establishments and communities. We hope that by implementing these practices, we will minimise our ecological footprint, engage customers and staff in environmentally-conscious behaviour and contribute positively to the local community and ecosystem.”
Kyran added that the positive impact of the initiative extends beyond the confines of the company’s outlets. “By producing nutrient-rich compost from organic waste and diverting recyclables from landfills, we actively contribute to the enrichment of local soils and the reduction of harmful greenhouse gas emissions. This initiative not only aligns with our corporate responsibility values but also resonates with our environmentally conscious customer base.”
SAY CEO Nurul Azwa Rodzi said: “SAY is proud to announce our unwavering commitment to environmental sustainability with the launch of this composting and recycling project.
“In partnership with Will Group, we are taking a significant step towards reducing waste by implementing a dedicated system to recycle the cups, promoting eco-conscious consumption, and supporting a greener future. This initiative underscores our dedication to protecting the environment while fostering positive change within our community.”
Follow Will Group’s social media outlets for more updates: @chatimemalaysia, @selangoryouth, @hellohellohello.co and @hotbox_my .
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