Sungei Wang Plaza ‘Rising Dragon: Celebrating Spring Prosperity’ campaign

KUALA LUMPUR’s iconic shopping centre Sungei Wang Plaza received the arrival of the Lunar New Year by launching a festive campaign “Rising Dragon: Celebrating Spring Prosperity”, recently.

The 38-day celebration, which will last until Feb 25, promises an immersive experience “filled with festivities, shopping, and cultural delights”.

It invites the public to the shopping mall, to “embark on a journey to embrace the essence of the season”, as the mall has undergone a transformation, adorned with vibrant blossom flowers and elegant bamboo accents.

The centrepiece is an 8.3-metre high 3D “Rising Dragon” statue at the Centre Court, symbolising prosperity in this zodiac year.

“Explore the hanging Red Chinese Lanterns at every corner of our mall, symbolising good fortune, and cross a decorative bridge that welcomes you to the world of Chinese New Year delights. Sungei Wang Plaza creates an inviting atmosphere, welcoming every shopper to join in celebrating the Year of the Dragon,” says the mall.

Sungei Wang Plaza Management Corporation chairman Michelle Siew said: “The ‘Rising Dragon: Celebrating Spring Prosperity’ campaign at Sungei Wang Plaza reflects our dedication to providing the ultimate experience for our shoppers. This Chinese New Year, we have curated a festive ambience, complete with a bustling Chinese New Year Market, enchanting decorations, delightful redemptions, and engaging activities that embody the spirit of this auspicious season.

“Sungei Wang Plaza is delighted to present ‘Rising Dragon: Celebrating Spring Prosperity’ with Magnum Corporation as the Main Sponsor.”

Siew expressed appreciation for Magnum’s continuous support in cultural, tourism, and social responsibility endeavors over the years. She affirmed Sungei Wang Plaza’s commitment to offering a platform for individuals from diverse cultural backgrounds to come together, exchange ideas and partake in the various festival celebrations that showcase Malaysia’s rich heritage.

The “Rising Dragon: Celebrating Spring Prosperity” was officiated by Bukit Bintang Member of Parliament Fong Kui Lun on Jan 19, where the event saw a series of spectacular awards-winning Chinese drum and acrobatic lion dance performances as well as a yee sang tossing with media friends and guests.

Additionally, special guests Amy Chan, Ricky Lim, Meeki and Henn engaged with the audience to generate awareness and promote the forthcoming “Let’s Celebrate CNY Concert 2024” scheduled for Feb 19.

The launch was concluded with the special Chinese New Year song “NeNeNeBuBu” performance by Estelle and Xiaojiu, a well-known uncle-and-niece group.

CNY marketplace

“Check out a delightful pre-CNY shopping experience at our special festive marketplace, spread across both sides of Centre Court and the Main Entrance Foyer. Explore a diverse selection of traditional and modern items, from tea and decorative pieces to cookies, dried meats, leather goods, accessories, cheongsam, perfumes, and more. Don’t miss the opportunity to fulfill all your festive needs at one place,” said the mall.

CNY happenings

“Immerse yourself in the joyous atmosphere with a lineup of exciting events and activities throughout the campaign period. From cultural performances including lion and dragon dance performances to talent showcases such as singing competition, ukulele performance, kids and teens modelling workshop and fashion show, there will be something for everyone to feel and enjoy the Chinese New Year vibe.

“Also, spot God of Prosperity during the first three days of Chinese New Year and receive your good fortune for the year from him. In addition, Chinese New Year artists album meet-and-greet including Angeline as well as Nick Chung and Stella Chung, will be happening during the campaign.”

CNY redemptions

“To express our gratitude for continued support, we are offering exclusive redemptions for our shoppers. With a minimum spend of RM188, shoppers can redeem a set of Year of Dragon Red Packets in a maximum of two accumulated receipt. For those who spend a minimum spend of RM388, can redeem a Spring Prosperity Flower Shaped Dessert Bowl set in a maximum of two accumulated receipt,” said the mall.

Redemptions can be made at the Customer Service Counter on the ground floor and is subject to terms and conditions.

“Additionally, we would like to thank our event partners namely Fingerstar Talents Academy, Wai Ming Entertainment, Famous Brands Malaysia, Persatuan Pencinta Muzik Ukulele Malaysia (PPMUM), Move Production and Ferris Music for their invaluable support and being an integral part of ‘Rising Dragon: Celebrating Spring Prosperity’ campaign success.”

Sungei Wang Plaza centre manager Joseph Teo said: “Sungei Wang Plaza is honoured to be awarded as the Leading Brand in Strata Title Mall in The Asean Master Class Award 2023 and I would like to thank all owners as well as tenants for your continuous support in making this possible. We hope this will be a memorable Chinese New Year celebration for all.”

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on its Facebook page www.facebook.com/sungeiwangplaza.

Tag the mall on social media via: #CNYatSungeiWangPlaza #RisingDragonCelebratingSpringProsperity #SungeiWangPlaza

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Eco-Plus Concept Store set to ‘revolutionise shopping experience’

ECO-SHOP, Malaysia’s “leading ultra affordable household retailer”, recently opened its Eco-Plus Concept Store at IOI City Mall in Putrajaya.

The company claimed the innovative retail space is set to revolutionise the shopping experience, offering an extensive range of household products – close to 10,000 options, including food, household necessities, basic tools, stationery and even animal products – prioritising accessibility and affordability.

The concept store, said the company, is a testament to its commitment to meeting diverse consumer needs. The thoughtfully-curated store is designed as a unique and customer-centric shopping destination, introducing newly sourced items with a broad spectrum of products, all priced below RM20.

Eco-Shop Malaysia CEO Jessica Ng expressed how the concept store stands as one of the company’s “meaningful milestones” to give Malaysian households that opportunity to enjoy superior products without the burden of excessive costs – making quality living accessible to a wider audience especially in this time when inflation is on the rise.

“Eco-Plus Concept Store represents a pivotal milestone in Eco-Shop’s evolutionary journey, symbolising our dedicated pursuit not just to make sustainable living accessible but truly inclusive. This latest concept store is a response to the evolving needs of our customers with our diverse selection of daily essentials and household products, aptly priced below RM20, with 70% of them only at RM2.40.”

More than just a shopping destination, the Eco-Plus Concept Store features a “Snack & Chill” area, providing customers especially families with a comfortable space to relax, enjoy snacks, shopping for their kids toys all at below RM20.

The store's design reflects a commitment to sustainability, with in-store facilities crafted by converting and upcycling plastic waste into recyclable materials in collaboration with Precious Plastic Malaysia, including store racks, dining tables, cashier counters and more.

“Our deliberate pricing strategy is a must for affordability, a core principle ingrained in the very fabric of Eco-Shop since its inception. It goes beyond retail; it’s a dynamic manifestation of our mission to empower every individual, irrespective of economic stature, to embrace a sustainable lifestyle,” said Ng.

“This initiative redefines the landscape of eco-friendly retailing, setting a benchmark for accessible and budget-friendly options, solidifying Eco-Shop's role to Make Life Easier.”

To commemorate the grand opening and in conjunction with the upcoming festive celebrations, Eco-Plus Concept Store is launching a special Chinese New Year (CNY) campaign – customers can enjoy a free “Bag of Happiness” by purchasing 12 selected items at only RM28.80.

Additionally, Eco-Shop will also be hosting an in-store contest, “Beli, Imbas & Menang”, offering customers a chance to win prizes, including 10 reunion dinners worth RM1,200 and consolation prizes of 10 product hampers worth RM88.80.

The company invites the public to drop by the Eco-Plus Concept Store at Lot L2-51, Level 2 (West Wing), IOI City Mall Putrajaya, “to explore a variety of CNY decoration items showcased in the promotion area, adding a touch of festivity to your lunar celebration.

“For more updates, visit Eco-Shop Official Facebook Page and Eco-Shop Instagram Page.”

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Taylor’s Sparks Reflective Dialogue through “Table Talk”

SUBANG JAYA: Taylor’s has revealed its yearly Chinese New Year festive film. Staying true to its tradition of presenting insightful content that prompts reflection on different aspects of society, the film, titled 'Table Talk,' features typical Chinese New Year conversations with varying perspectives. It shines a spotlight on disagreements amidst the celebration, adding depth to the festive narrative.

Within Malaysia's diverse cultures, including the Chinese culture, various topics ignite discussions without a straightforward populist stance. Common conversations on schooling, career opportunities and marriage frequently delve into nuanced and multifaceted issues. The contrasting perspectives between the younger and older generations underscore the depth and complexity of societal viewpoints, reflecting the dynamic nature of cultural discourse in Malaysia.

The film opens with a poignant table conversation in the kitchen as an aunt and niece prepare dumplings. The aunt advocates for sending the child to a Chinese school, citing the advantages of learning Mandarin and in a Chinese school setting. In contrast, the niece leans towards a mainstream school for greater community diversity. The niece believes it's crucial for her son to interact with various communities, but the aunt counters, pointing out that even Malays and Indians now choose Chinese schools.

The choice between sending children to mainstream schools and vernacular schools sparks diverse conversations and considerations among Malaysian families.

Such conversations extend beyond the Chinese community. As noted by former Education Minister Datuk Dr Mohd Radzi Jidin back in 2020, there has been a surge in Malay students’ enrolment in Chinese vernacular schools, reaching 33% in 2020 from 9.5% a decade ago. This data suggests a trend of choosing Chinese schools, but it also shows that some parents still favour national (Kebangsaan) schools. The kitchen conversation, symbolic of broader educational discussions, mirrors a dynamic landscape where diverse school choices reflect the evolving preferences of Malaysian parents.

In another conversation between an uncle and his nephew, the uncle questions why the nephew chose to return to Malaysia rather than pursue better opportunities abroad. The nephew responds by expressing concern about the impact of everyone leaving for work overseas, emphasising the importance of people staying to contribute to Malaysia’s development.

Interestingly, a 2022 report from Kuala Lumpur-based independent think tank EMIR Research sheds light on the scale of this phenomenon. Approximately two million Malaysians currently reside overseas, with around half a million of them being individuals above 25 years old, a demographic more likely to be employed. The report ignited a debate about Malaysia’s brain drain situation – an issue characterised by the departure of skilled and talented individuals from the country.

The film highlights a conversation about Malaysia’s brain drain situation - an issue characterised by the departure of skilled and talented individuals from the country.

Another poignant exchange between two cousins delved into the timeless topic of marriage. The elder cousin, noting the younger cousin’s age, inquired about her plans for marriage. The younger cousin, resolute in her career focus, expressed no immediate intention to marry. The elder cousin countered, suggesting concerns about future care in old age, traditionally associated with children. The younger cousin firmly asserted that having children solely for caregiving expectations is not ethically justified.

The discussion escalated as the elder cousin conveyed the aspirations of the younger cousin’s mother regarding having grandchildren, and the younger cousin challenged the prioritisation of personal dreams. This discourse encapsulates a broader societal debate on the expectations imposed on women regarding marriage and motherhood, an ongoing and deeply rooted conversation that spans decades.

Recent controversial comments from an opposition member of parliament and compelling 2010 Census data, revealing a staggering 4.8 million unmarried women aged 30 and above, highlight financial concerns as the predominant factor influencing 56% of those choosing not to marry. Additionally, 18.5% cited difficulties in finding suitable partners, while 9.4% opted to remain unmarried due to career considerations. These figures vividly depict the multifaceted challenges women navigate within societal expectations, calling for nuanced discussions and understanding.

This scene discusses a societal debate on the expectations imposed on women regarding marriage and motherhood, an ongoing and deeply rooted conversation that spans decades.

In the midst of these persistent conversations across diverse cultures, the film seeks to underscore the idea that there’s no universally correct opinion on certain topics. Decisions are intricate, shaped by numerous factors, rendering them neither unequivocally right nor wrong. The film compellingly showcases the art of participating in respectful conversations, championing an “agree to disagree” mindset, and fostering a culture that encourages exploring and understanding the other side of the coin.

“The film embodies a celebration of diverse dialogue — the capacity to converse, debate, and dissent signifies the vitality of our society. Despite our differences, the film beckons viewers to acknowledge that common ground is always within reach. It calls for the embrace of varied perspectives, fostering conversations that cultivate unity and understanding. Rooted in Taylor’sphere philosophy, the film showcases our commitment to nurturing students’ intellect, creativity, and practical wisdom through purposeful learning,“ shared Ben Foo, Taylor’s Group Chief Marketing Officer.

At its core, the narrative unfolds with the brilliance of open communication, robust debate, and respectful idea exchange, making this cinematic journey a captivating exploration of education’s transformative power, Foo further explained.

The film showcases the art of participating in respectful conversations, championing an “agree to disagree” mindset, and fostering a culture that encourages exploring and understanding the other side of the coin.

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Bathroom expert: Know your toilet-to-be

THE toilet, undisputedly one of humankind’s greatest inventions, is of immense convenience to our lives. In choosing a good toilet, consumers need to know a few things.

Self-proclaimed “bathroom expert” Jamban Kin Sdn Bhd director Wong Foo Ei lists down the basic qualities of a good toilet.

- Durability, quality: “High-quality toilets are typically made of high-temperature ceramics, a sturdy and durable material that is not easily worn,” says Wong. “This means you don’t have to frequently replace toilets, as they can maintain good condition for a long time, reducing the frequency of repairs and replacements, saving you time and money.”

- Hygienic convenience: Wong adds that toilet surfaces are usually treated specially, smooth and resistant to dirt. “This makes cleaning easier, allowing you to maintain hygiene more quickly and reducing the hassle during the cleaning process.”

- Multi-functional design: Some toilet designs can adapt to different usage needs, accommodating both squatting and sitting positions. Wong points out that such versatility allows users to choose based on their preferences and cultural habits, enhancing comfort and flexibility in choice.

- Reduced leakage risk: The compact design of integrated toilets reduces connecting components, lowering the risk of leaks. “This design not only enhances product reliability but also reduces the trouble and cost of maintenance,” says Wong.

He adds that quality toilets not only ensure quality but also accommodates user comfort and practicality. “By providing durability, easy cleaning and flexible design, they bring convenience and comfort to our daily lives, allowing us to focus more on other meaningful things in life.”

To learn more, follow Wong on TikTok: https://www.tiktok.com/@jambanking_jk

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‘The Silk Story’ CNY campaign by The Exchange TRX

IN conjunction with the Year of the Dragon, The Exchange TRX’s Lunar New Year campaign brings to life “The Silk Story” – a prized material that was once a catalyst for the trading of commodities, culture and knowledge between the East and West.

The Silk Story has transformed The Exchange TRX into a living canvas, inviting guests to explore the significance of silk and its role in binding different communities together from now to Feb 18.

The Exchange TRX project director and Lendlease Malaysia head of retail Mitch Wilson said: “As the social heart of KL’s newest international financial district, The Exchange TRX hopes to bring local and international communities together, replaying the role silk had in cementing the prominence of Chinese culture internationally.

“Just as how TRX City Park showcases the biodiversity of Malaysia, The Exchange TRX will highlight the culture, heritage, and core ideas of what make this country so unique. As a beacon of cultural diversity, The Exchange TRX honours the traditions of multi-cultural Malaysia by creating campaigns that forge a unified community experience and celebrates our collective heritage.”

The Exchange TRX now boasts “a spectacle of festive delights”, featuring captivating decorations from an intricately-crafted giant revolving silk lantern with a mythical dragon flying through, to ornately decorated pop-ups and a magnificent animated dragon intertwined with silk that will run the length of the three-storey flat iron screen.

Interactive experiences such as Lunar New Year craft workshops will also allow guests to engage with the rich and tactile nature of silk in a hands-on way, fostering the sharing of skills and knowledge to strengthen community bonds and preserve cultural traditions.

There will also be performances held on weekends: from an Oriental music ensemble, traditional dragon and acrobatic lion dances, silk dances as well as a Lunar New Year performance by Taylor’s International School.

As part of this auspicious celebration, The Exchange TRX will be joining hands with its retailers on initiatives that positively impact the community. Teaming up with UNIQLO, the retail and lifestyle hub will donate T-shirts from the brand’s latest Lunar New Year UTme! collection to 50 children, with each child receiving a uniquely customised T-shirt based on their zodiac sign.

The Exchange TRX will also collaborate with upscale supermarket, Mercato, to provide Lunar New Year goodies for 100 families with the Suriana Welfare Society Malaysia.

Throughout the campaign period, guests who spend RM388 in a single receipt will receive an exclusive, intricately designed angpow packet set.

UOB or Citi-branded cardmembers who spend RM288 in a single receipt can also take home the elegant angpow packet set in addition to receiving RM20 worth of Seibu gift vouchers.

Guests can also indulge in the exquisite charm of an opulent tea set, a testament to oriental artistry. This exclusive gift awaits those who make a cumulative purchase of RM2,888 in two receipts.

UOB or Citi-branded cardmembers who spend RM2,288 in two receipts will receive the lavish tea set alongside Seibu gift vouchers totalling RM200.

For more information, visit https://www.theexchange.my/ or follow The Exchange TRX on Facebook and Instagram.

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ZUS COO credits HELP University with his success

KUALA LUMPUR: Sometimes one comes across individuals who are entrepreneurial in spirit and are willing to take the plunge into a new business or activity that they’re passionate about. It’s even more difficult when one is a student studying full time at university, having to juggle studies, social life, and yet find time to launch a business, and make it a success.

Meet one of HELP University’s successful alumni Venon Tian, who embraced the resilience required to be a successful entrepreneur and Chief Operating Officer of ZUS COFFEE. Like many, he felt the weight of parental and peer expectations pushing toward studying for a law degree at HELP University. However, Tian took the plunge despite his true passion lying in the realm of entrepreneurship. But Tian’s story is not just about conformity; it's about the resilience to follow his own path.

While reflecting on his time at HELP University, Tian warmly recalls how the support of his lecturers helped him transition from pre- medical studies to Law. These college years, though challenging academically, became the best days of his life.

While studying, Tian ventured into the world of e-commerce, selling laptop skins and stickers on eBay. The passion for entrepreneurship did not stop, leading him to start a laundry chain 2 years after being in the corporate sector. He used the profits to create EPIZOD, a laundry locker business in 2017.

Tian’s journey took another turn when he joined ZUS COFFEE, a move that would eventually make him its Chief Operating Officer. Navigating through the challenges of a global pandemic and two lockdowns, his coffee chain not only survived but thrived, creating thousands of jobs and becoming a prominent coffee chain in Malaysia.

But Tian is not content with just success; he sees it as a checkpoint in the business' growth. The evolving landscape of home-brew cafés inspired him to focus on the mass consumer market, envisioning his coffee chain to be the biggest in South East Asia.

In his eyes, your current academic pursuit doesn’t dictate your future. “It does not matter what you are studying right now,“ he advises. “The journey toward a degree doesn't have to define your career.”

For aspiring entrepreneurs, Tian emphasises the importance of diversifying skills, understanding different perspectives, and debunking the myth that success requires a specific formula.

In the world of Tian, being open to change, embracing diversity, and following your passions are the keys to creating a future beyond the confines of societal expectations and academic choices.

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Soar into the Prosperous Year of the Dragon at Lotus’s

KUALA LUMPUR: Lotus’s Malaysia kicks off its Lunar New Year celebration with 大家 (da jia, Everyone) Sama-Sama Huat Looong Long (SSHLL) Campaign to usher in the Year of the Wood Dragon. The campaign which runs until Feb 14, offers customers special Chinese New Year (CNY) promotions, great rewards and activities when they shop at Lotus’s stores and malls.

In anticipation of the prosperity the Year of the Dragon promises to bring, the theme reflects the potential for long-term growth, progress and abundance together with its customers, partners and communities.

Commercial Director for Lotus’s Malaysia, Lee May Li said: “While ushering in the year of the Dragon, we remember what it symbolizes, a promising year filled with opportunities and good fortune.

“We hope more shoppers will recognise Lotus’s as a retailer that caters to their individual needs, and their families through great offers and a bountiful selection of over 1,000 CNY key line products as well as family fun engagements and activities.

Throughout the campaign period, customers will get to sample, win prizes and purchase at promotional prices for the many well-known brands being exhibited at Lotus’s CNY Pavillion located at 23 of our stores.

Some of the most sought out items made available in-store and online are XL – XXL tiger prawns, frozen cooked Canadian lobsters, and Australian banana prawns, as well as fresh salmon Yee Sang, Premium New Moon Abalone Gift Sets and a wide selection of beverages”.

Among the Lotus’s CNY Pavilion locations in the Klang Valley are Kepong, Ampang, Cheras, Bukit Beruntung, Puncak Alam, IOI City, Puchong, Jenjarom, while in the north, Penang E-Gate, Ipoh Garden, Penang Sg Dua, Bandar Puteri Jaya, Stargate, Manjung, Bertam Perdana, Bagan Ajam, Seri Iskandar, Mergong and in the south, Desa Tebrau, Melaka, Bahau, Parit Raja and in the East Coast, Indera Mahkota.

In conjunction with the festivities, Lotus’s Malaysia’s Customer Executive Director Vivian Yap spoke of the shopping rewards for My Lotus’s members, unlocking and enjoying year-long savings with exclusive vouchers totaling more than RM3.8 million, in addition to points earned when they shop with the retailer both in-store, online and at their food courts.

In addition, members will also receive six personalized product coupons monthly until December 2024. The new sign-ups to its loyalty programme will also enjoy four discount coupons on the first month of signing up as members.

Augmented Reality (AI also offers shoppers an interactive experience, to spot its “Looong Long Dragon” in 62 malls, throughout Malaysia from Jan 11 to Feb 24.

Using their own digital devices, shoppers can scan the QR code provided, and follow simple steps to catch the dragon in the many locations within its malls to enjoy more saving vouchers from its participating tenants.

Towards Lotus’s commitment to sustainability, it encourages its customers to recycle all their plastic containers and aluminum cans for charity at Lotus’s Bandar Puteri Jaya, Lotus’s Kepong, Lotus’s Bahau, Lotus’s Penang E-Gate, Lotus’s Indera Mahkota and Lotus’s Desa Tebrau.

The proceeds raised are being channeled to rehabilitation and physiotherapy programmes by Tender Touch Pediatric Rehab, who assist children, from low-income families to reach their full potential.

For more information on the Lotus’s SSHLL campaign, please visit Lotus’s Malaysia’s official website, Facebook and Instagram:

Website: https://corp.lotuss.com.my/

Facebook: https://www.facebook.com/LotussMalaysia

Instagram: https://www.instagram.com/lotussmalaysia/

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‘Dragon’s Blessing’ abound at Sunway Putra Mall this CNY

SUNWAY Putra Mall recently unveiled its Chinese New Year campaign, “Dragon’s Blessing”, which promises a celebration steeped in tradition, shopping, festive performances and community goodwill.

From immersive decorations to thrilling performances, the campaign “is elevating the festive spirit in central Kuala Lumpur” from Jan 5 to Feb 18.

By now, the mall in Jalan Putra, Kuala Lumpur has been transformed into “a realm of wonder” with earthly and traditional Chinese elements within its Main Concourse on the ground floor, which also features a suspended 50-foot-long artistic dragon.

The mall’s unique Dragon's Blessing decor promises a visual spectacle, symbolising blessings of excellent results and abundance in the upcoming year.

Shoppers can embark on a festive shopping spree at the mall as they visit – browsing through exclusive collections at the Good Fortune Market at the Main Concourse and East Wing (Ground Floor and Level 2), from NOKO for festive household decor, Hush Puppies and John Harold for shoes, bags and fashion that will elevate your Chinese New Year outfit to new heights of elegance and style, amongst over 100 other retail outlets within the eight-floor mall.

“Indulge in a culinary journey with family and friends at the diverse array of dining options too,” says the mall. “Eateries such as Serai, Dolly Dim Sum, Me’nate, Go Noodle House, Absolute Thai and more await with delectable menus perfect for family reunions during the festive season.

“Be enthralled by captivating performances including the traditional Lion and Dragon Dances and Chinese Martial Arts at the Main Concourse, happening over weekends and public holidays. Shoppers can also participate in various activities, including dragon beard candy making, ‘ting ting’ candy and other workshops to add a personal touch to their Chinese New Year celebrations.”

Sunway Putra Mall has also introduced “Good Fortune Shop, Spin and Win”, a digital experience which brings excitement to shopping and redemption.

Shoppers spending a minimum of RM200 in two receipts can spin the virtual wheel for a chance to win prizes and vouchers worth up to RM80,000. Scan a QR code in the mall or on Sunway Putra Mall's platforms, follow simple instructions via WhatsApp, and stand a chance to redeem prizes including Sunway Malls' special Dragon’s Blessing Red Packets set, Samsung Galaxy S23 Ultra, Dragon Gold Bar from Poh Kong, Swarovski's Infinity Bracelet and so much more.

The redemption can be conveniently done via mobile phone and prizes can be collected at the Concierge Counter, Ground Floor, on any day before Feb 18.

Building on the spirit of giving from last year’s Christmas season, the mall continues to support of The Salvation Army by enhancing the latter’s kindergarten, including exterior and interior upgrades as well as providing new educational materials for their students.

Shoppers are invited to contribute to the meaningful cause and make a positive impact on the community by donating funds at the Concierge Counter or online via Sunway Pay, or by donating old books at the Book Donation Drive located at Basement 1.

Sunway Putra Mall general manager Danny Lee in expressing his enthusiasm for the campaign, said: “As we usher in the Year of the Dragon, we are excited to bring in exciting activities within the mall, as well as to extend our arms beyond the walls of our mall by giving back to the community. Sunway Putra Mall is not just a shopping destination, it is a place for families and friends to come together, celebrate traditions and contribute to meaningful causes.

“Join us at Sunway Putra Mall now to February 18, for an unforgettable Chinese New Year celebration. Immerse yourself in the Dragon's Blessing and experience a festival that combines tradition, entertainment, and community spirit.”

For more information, visit www.sunwayputramall.com/dragons-blessing/

The Dragon’s Blessing campaign line-up of events are as follows:

- Good Fortune Market: Lifestyle, fashion and more from Jan 5 to Feb 18 at the Main Concourse, Ground Floor and East Wing, Ground Floor and Level 2.

- Good Fortune Shop, Spin and Win: Spend RM200 in two receipts to win prizes worth up to RM80,000, from Jan 5 to Feb 18.

- Goodwill Drive: Ongoing since Nov 24 last year and will last until Feb 18. Make your donation (to The Salvation Army for kindergarten upgrading works) at the Concierge Counter on the Ground Floor, or scan the QR code on the Sunway Putra Mall website to donate via Sunway Pay.

For the Book Donation Drive, the drop-off point is at the B1 Carpark.

- Little Dragon Workshops: Exclusively for Putra Junior Club and Autsome members (free registration) every Saturday, 2pm, at the Edutainment Hub on Level 4.

- Cultural Dance & Shows: Ongoing since Jan 5 and will last until Feb 18, on every Sunday and public holidays, 5pm at the Main Concourse.

- Oriental Fashion Show: Exclusively for Putra Junior Club and Autsome members (free registration), on Jan 27 at 11am. Register on Sunway Putra Mall’s website.

Activities and dates are subject to change without prior notice.

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Astro: Live Sports key to growth for F&B outlets

EATING out in restaurants and watching TV dominate the lives of Malaysians, with 95% of them eating out weekly and watching TV while dining-in.

Of interest to food and beverage (F&B) outlet owners, customers stay much longer during peak sports season; up to 86% of customers in bar, bistro and pub give their full attention to live sports and stay twice as long – up to four hours, while in Indian Muslim and Indian restaurants, up to 77% of customers are glued to live sports and stay twice as long, up to two hours.

This insight is revealed by Kantar, “a global leader in data, insights, and consulting services” in its survey “Malaysian Consumer Behaviour on Out of Home Consumption & Opportunities”, which provides valuable perspectives on consumer behaviour and market trends.

Astro chief sales and marketing officer Tai Kam Leong said the insight from Kantar affirms that F&B outlets with Astro’s entertainment service can boost business revenue and profitability, as more customers stay longer while dining in.

“Sports contents are successful in capturing consumers’ attention the most. Key sporting events like Liga Malaysia, World Cup and Premier League help in increasing not only footfalls from new customers but also repeat visits and more time spent at the outlet.

“With these insights, Astro introduced the new BIZone pack for F&B outlets to further enhance and simplify its offering. With BIZone, all F&B outlets can offer 100% legal, high-quality and full range of live sports coverage to their patrons.”

The new pack, said Tai, offers significantly more value in terms of content for all F&B outlets, at an attractive entry price point, depending on different types of businesses and seating capacity. To further facilitate ease of doing business, BIZone’s contract period has been halved to 12 months, from 24 months in previous packages.

With BIZone, all F&B outlets, including the small and mid-sized ones, can leverage Astro’s full live sports coverage to take their business growth to the next level.

“The all-new, game-changing single pack for the F&B sector BIZone, aims to empower F&B businesses with a diverse range of entertainment options including a full suite of live sports coverage. The new pack boasts 15 sports channels, 25 non-sports channels, eight free-to-air channels and offers fair and transparent pricing depending on different types of business and seating capacity,” said Tai.

The same survey by Kantar also indicated that when the football league is in season, table with patrons in bars and pubs increased by 50% while for non-bars & F&B outlets, the impact is even greater at 58%.

Kantar Malaysia country head insights division general manager Paromeeta Mathur Banerjee said: “Kantar’s survey shows that entertainment, especially live sports, can be considered as one of the key offerings by any F&B outlets, as it is what customers want the most.

“F&B outlets that provide Astro entertainment have a high reach, especially in the Klang Valley with an estimated unique customer reach of over 4.2 million. Live sports further amplify the impact and reach of F&B outlets in attracting customers and drawing them in to stay longer during each visit.”

In conjunction with the introduction of BIZone, Astro on Jan 10 organised an industry talk “Beyond the Menu: Score with More Customers in 2024” for its F&B clients. The session brought together panelists sharing their insights on market trends and strategic approaches that drive success for F&B businesses.

The panel included Tai, Paromeetha, Astro Malaysia customer experience & digital director Cynthia Seow and industry experts such as Malaysian Muslim Restaurant Owners Association (Presma) president and Restoran Ali Maju Sdn Bhd founder Datuk Jawahar Ali, Persatuan Pengusaha Restoran India (Primas) president J. Govindasamy @ Suresh.

F&B outlets that sign up for BIZone will stand a chance to be selected to host a Watch Party event worth up to RM100,000. Hosted by Astro, the Watch Party will take place at the winner’s establishment beginning March 2024 onwards.

The party will feature various activities for walk-in customers, including an exclusive meet-and-greet session with local celebrities alongside international and local athletes, and complimentary meals and drinks.

The winning establishment will also receive an advertising package, leveraging Astro’s media platforms. Terms and conditions apply.

AstroBiz Watch Party was introduced in 2023 to raise awareness and promote local F&B establishments with Astro’s live sports. To date, Astro has successfully hosted more than 20 watch parties for AstroBiz customers nationwide.

Go to https://business.astro.com. my/contact-us for more information on BIZone and how to sign up.

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Unleash your inner courage and cheers to a bolder tomorrow with Tiger Beer

Tiger ushers in the Year of the Dragon with an abundance of promotions, interactive games, a clothing collaboration and unique in-mall experiences for CNY 2024.

Chinese New Year (CNY) is a time for celebration, prosperity, and happiness as people gather with friends to usher in the year with renewed hope and energy. Tiger Beer brings “Cheers to a Bolder Tomorrow” campaign, urging Malaysians to prepare for a bolder tomorrow, with the formidable force of the Tiger and the Dragon behind them.

As Malaysians make their way to their favourite malls to purchase gifts for their loved ones, they can usher in a bolder tomorrow with Tiger!

What better way to unlock a “Bolder Tomorrow” than through Instagram and use @TigerBeerMY‘s Instagram filter to scan any Tiger logo physically or digitally to generate your own CNY blessings for friends and family. When sharing your blessings on Instagram stories, be sure to mention your biggest goal for 2024.

Winners of the ‘Bolder Tomorrow’ Instagram contest will receive merchandise from the Tiger Beer x Against Lab Year of the Dragon collection, which blends Tiger’s heritage with Against Lab’s contemporary heritage, shaping a bolder tomorrow in fashion. The collection, made up of 5 pieces, will be sold exclusively at in-mall experiences and online on againstlab.com

For Tiger attendees who want to celebrate “Cheers to a Bolder Tomorrow”, there will be in-mall experiences happening at Sunway Velocity Mall in Klang Valley from Jan 11 to Jan 28, Gurney Plaza in Penang from Jan 24 to Feb 12, and Ipoh Parade, from Jan 23 to 9 Feb.

At these in-mall experiences, attendees can participate in games and activities and stand to win exciting Tiger merchandise. There is also the Tiger CNY personalized gift wrap for friends and family.

Tiger Beer has kicked off the CNY festivities with a series of exciting promotions organized from now till Feb 24, which brings exciting promotions and in-store activations for consumers nationwide.

Be entitled to a La Gourmet Multi Electric Grill & Hotspot or a Tiger CNY Reunion Dish Plate Set when you buy Tiger Beer and other participating brands in supermarkets and hypermarkets.

Collect limited edition Tiger CNY bottle caps in coffee shops and food courts and win RM 8,888 cash prize, Tiger Mahjong Set or a Tiger CNY Reunion Dish Plate Set.

Buy Tiger Beer and other participating brands from convenience stores and stand to win exciting prizes, including an iPhone 15 Pro Max or RM88 TnG E-wallet credit.

For more information on the Tiger CNY 2024 campaign, merchandise, contest and giveaways, check out tigercny.tigerbeer.com, as well as Tiger’s social media pages at https://ift.tt/YuMgldI, and https://ift.tt/LUTvm8N for further information.

Tiger Beer advocates responsible consumption and we urge you to #Drink Responsibly. Do not drink and drive. For non-Muslims aged 21 and above only.

*Terms and conditions apply. While stocks last, on a first-come, first-served basis.

*Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only.

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A new milestone: Pioneer of gifts market blends convention in AI technology

WELCOMING 2024, the year of Dragon, Eu Yan Sang wishes everyone “a head start on the year of abundance of opportunities and personal progress”.

The company remembers that every progress that it achieves is based on kind-heartedness, or ren in Mandarin Chinese, and with a humane and caring attitude, a set of rituals or li is the guidelines of its behaviour.

“We are kind-hearted because we have others’ well-being in mind, and we follow rituals in our actions. Such attitude laid the foundation for EYS’s century-old business model to serve the motto of Caring for Mankind and to promote Gift of Gratitude,” said EYS Malaysia managing director Eric Chiu during the launch.

He added that looking back in history, rituals do change in different era and the company makes adjustments every now and then when there are changes in its roles and circumstances. What remains unchanged is the company’s attitude to show respect and gratitude.

“Year in, year out, EYS harnesses sincerity, convention and innovativeness in its design work displayed in hundred types of hampers and gifts. And customers find the combinations to be appropriate for various occasions.”

Eu Yan Sang has always been the outstanding player in gifts market. Since year 2000, EYS broke fresh ground by combining stage play and modelling in presenting hampers and gift boxes.

In 2022, EYS marked another new milestone to be the pioneer in 3D creation of hamper clusters.

In 2024, other than modelling, EYS also makes good use of AI technology to create a little AI Dragon to present Chinese New Year songs during the celebration of festive season throughout Malaysia.

The different types of gifts are created by AI technology, which also helps present EYS’s charity videos of each year to celebrate the happiness of reunion during the lunar new year.

In addition to creating new styles in gift giving, EYS is also actively playing its role in charitable cause.

A Bucket of Gold 2024 Programme aims to raise funds for Persatuan Kanak-Kanak Istimewa Hulu Langat (PKKIHL). The centre was founded in 1995 and they are raising funds to build an activity centre to cater the needs of more children with special needs.

“PKKIHL provides education for all, irrespective of background. We believe that any possibility is feasible. We’re running this centre with such belief,” said Shirley, dean of PKKIHL, during an interview.

“These children must not be taken lightly. They might have a more difficult start compared to others. Given the correct education and opportunities, they will be able to improve their capabilities and strive for limitless possibilities,” she added.

The children attending PKKIHL and their parents are handling their challenges positively. Through this fundraising campaign, such attitude represents the message of encouragement from EYS to fellow Malaysians who are also working hard to make a living. Needless to say, the goodwill traces back to mission to initiate A Bucket of Gold programme in the earlier years.

From now on until 24 February 2024, customers from all walks of life are welcome to visit any EYS store to purchase A Bucket of Gold. Part of the profits will be channelled to PKKIHL. A donation box to receive cash or cheque will also be available in every EYS store.

For more details, please visit www.euyansang.com.my

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Employer’s guide to maternity leave in Malaysia

EXPECTANT mothers go through a huge life transition when welcoming a new member to their family, especially when such women are also part of the workforce. Therefore, maternity leave plays a pivotal role in supporting them as they cope with all the changes.

As an employer or human resource (HR) professional, it is crucial for you to be well-versed in maternity leave policies so you are clear about your legal obligations and can provide expectant employees with the essential support they need. The following is everything you need to know.

What is maternity leave?

Maternity leave is a type of paid or unpaid absence from work that is granted to employees who have recently given birth. It provides them with the necessary time to recover from childbirth, bond with their newborn, and address the various physical and emotional demands of motherhood.

It is a crucial workplace benefit that acknowledges the unique needs of expectant and new mothers, enabling them to place their professional lives on hold temporarily, while they deal with a significant life transition.

Maternity and paternity leave difference

Maternity leave and paternity leave are both types of leave granted to employees to support them during significant life events related to parenthood. However, they are designed for individuals in different roles and with different responsibilities.

Maternity leave is typically granted to female employees who have given birth or are about to give birth. Paternity leave, on the other hand, is granted to fathers or partners of individuals who have given birth. Its purpose is to provide fathers or partners with the opportunity to actively participate in the care of and bonding process with their newborn child.

Paternity leave recognises the importance of a father’s involvement in the early stages of parenting and encourages shared responsibilities in childcare.

Maternity leave tends to be longer than paternity leave due to the physical recovery and breastfeeding considerations for mothers. Paternity leave is often shorter but still vital for promoting family bonding, gender equality and work-life balance.

The specific duration and terms of both maternity and paternity leave also vary depending on company policies – some companies might choose to offer a longer period of maternity or paternity leave than legally required.

Are Malaysian employers legally obliged to provide maternity leave?

Yes, there are provisions for maternity leave for (female) employees under the Employment Act (EA). With new amendments made to the EA via the Employment (Amendment) Act 2022, there have been a few changes to maternity protections.

How many days of paid maternity leave do employees get?

The length of paid maternity leave has been increased from 60 consecutive days previously to 98 consecutive days now. However, it shall not commence earlier than 30 days immediately preceding the mother’s confinement, or later than the day immediately following her confinement.

In the context of maternity leave in Malaysia, the term “confinement” refers to the period of time following childbirth, where a mother takes time off from work to recover and care for herself and her newborn.

In Malaysia, the confinement period is culturally significant, and there are various traditional practices and customs associated with it.

Nevertheless, an employee may, with the consent of her employer, commence work at any time during the maternity leave – if she has been certified fit to resume work by a registered medical practitioner.

Maternity allowance (regular monthly salary)

During the maternity leave period, employees are entitled to receive maternity allowance, which is typically calculated based on their average monthly wage. This allowance is paid by the employer or the Social Security Organisation (Socso), depending on the circumstances.

Employers are required to pay maternity allowance to an employee, if she has been employed for:

- At least 90 days during the nine months immediately before her confinement; or,

- She has been employed at any time in the four months immediately before her confinement.

However, maternity allowance is only provided for the first five children of eligible employees – if a female employee has more than five children, she shall not be entitled to any maternity allowance at the time of her confinement.

Based on the EA, a female employee is required to notify her employer of the expected confinement period and maternity leave start date within 60 days prior.

Failure to do so or commencing maternity leave without any notice to the employer will cause her to lose her entitlement to maternity allowance.

Termination of a pregnant employee

If a female employee is pregnant or is suffering from an illness arising from her pregnancy, the employer may not terminate her employment, or give her a notice of termination of employment, except on the grounds of:

- A wilful breach of a condition of the contract of service;

- Misconduct; or,

- Closure of the employer’s business.

For cases in which a female employee is terminated under the aforementioned conditions, the employer bears the burden of proving that the female employee’s termination from employment was not on the grounds of her pregnancy or an illness arising from her pregnancy.

How many days of paid paternity leave do employees get?

Although there was no statutory requirement previously for employers in Malaysia to provide paternity leave to new fathers, thanks to the Employment (Amendment) Act 2022, married male employees are now entitled to seven days of paid paternity leave, which must be taken consecutively.

To qualify for paid paternity leave, married male employees must be:

- Employed by the same employer at least 12 months immediately before the commencement of such paternity leave; and,

- Have notified his employer of his spouse’s pregnancy at least 30 days from the expected confinement or as early as possible after the birth.

Can an employer refuse maternity or paternity leave?

Employers are not allowed to outright refuse maternity or paternity leave to eligible employees. They are protected rights that help support the wellbeing of employees. The EA now covers all employees, regardless of wages – which means that maternity and paternity leave are statutory provisions that employers must provide to employees.

Of course, there are certain conditions and requirements that employees need to fulfill to be eligible for maternity or paternity leave. If an employer were to refuse maternity or paternity leave to an eligible employee without proper justification, that would be in gross violation of labour laws, and could potentially lead to legal issues, complaints or disputes.

Manage maternity/paternity leave more effectively with Employment Hero

With so many types of employee leave available – maternity leave, paternity leave, shared parental leave, adoption leave, compassionate leave and more, it can get overwhelming to keep track of all your employees’ leave entitlements and dates.

But leave management doesn’t have to be complicated or confusing. All you need is a great HR software that does the work for you while you reap the benefits of structure, efficiency and productivity. Employment Hero does all that and more for you and your business.

“Say goodbye to mindless admin work – you’ll never be short-staffed or lose leave requests again. With our platform, you’ll get notified whenever someone from your team requests leave,” says the company behind the “end-to-end HR, payroll and recruitment solution designed for Malaysian businesses”.

“You will be able to see all your team’s leave requests in a calendar view, see every employee’s leave balance, approve or decline requests with notifications automatically sent to your employee, and have a central digital source of truth for all employee leave documentation.”

Employment Hero adds that employees also enjoy self-service functionality by using its service – they can use their desktop or mobile to submit sick leave requests, upload their medical certificates, view their leave balances and receive notifications about the status of their leave requests. “It is leave management made easy.”

“For more information on other types of leave, such as annual leave, sick leave and more, visit the Malaysia SME BizHub or refer to our guide to HR compliance.”

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Lotus’s Secret Santa Joy

KUALA LUMPUR: This year’s “Lotus’s Playful and Joyful Moments” Secret Santa Initiative has given joy to hundreds of needy children, whose wishes have been fulfilled this Christmas. The looks of happiness and fulfillment on the faces of the children as they received their presents, was testament to the success of the project.

The project was the brainchild of Lotuss Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia) employees, together with its customers and mall tenants who made Christmas extra special this year for 300 children in the Klang Valley.

Corporate Services Executive Director of Lotus’s Malaysia, Azliza Azmel said: “Many are excited about the year-end holiday season and are fortunate to be able to spend it with their family and loved ones. However, we know it can be tough for many families, who can’t afford buyng presents.

“This is why, motivated by our #KitakanJiran spirit, we wanted to help spread joy to children who might not expect to receive a gift this year. We’re very grateful to our Lotus’s colleagues, customers and even mall tenants who supported us to make this happen” she said.

The event held at Lotus’s Selayang welcomed children from Karunai Illam Welfare Home Kepong, House of Joy Puchong, Yayasan Sunbeams Ampang, Praise Emmanuel Children’s Home Petaling Jaya, Rainbow Home Cheras, Pertubuhan Kebajikan Kanak Kanak Kepong Kuala Lumpur and Persatuan Kebajikan Warga Tua Wilayah Persekutuan, Pertubuhan Kebajikan Ephratha Rawang, Sweet Care Home Selayang, and Good Samaritan Home Klang.

In addition to their gifts and being greeted by an appearance of Santa, the children were invited to experience the Lotus’s “Playful and Joyful Moments” Play Date with activities featuring Mattel brands like Hot Wheels, Matchbox, Polly Pocket and Scrabble.

Head of Lotus’s Malls, Melissa Wong, further added, “We are delighted that our aim to make our Lotus’s malls more family and children centric is well received. Thanks to everyone who supported our effort and this worthy cause to help put a smile on children’s faces this Christmas”.

The Lotus’s “Playful and Joyful Moments” activities will continue until January 1 2024 at Lotus’s Mutiara Damansara, Lotus’s Selayang, Lotus’s Klang, Lotus’s Rawang and Lotus’s Kepong.

To know more about the exciting weekend activities and workshops lined up, customers may refer to the retailer’s official social channels below:

Facebook: https://www.facebook.com/ LotussMalaysia

Instagram: https://www.instagram.com/lotussmalaysia/

Visit a special page on the retailer’s website to read more about the campaign: https://corp.lotuss.com.my/campaigns/playfull-joyful-moments-with-lotuss-mattel

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