MagnumCares, MNS plant 700 saplings at nature park

IN committing to environmental corporate social responsibility (CSR) initiatives and environmental, social and governance (ESG) practices, MagnumCares, the CSR arm of Magnum 4D Berhad, in collaboration with the Malaysian Nature Society collectively planted 700 trees at the Kuala Selangor Nature Park recently.

The initiative was led by Magnum 4D executive director Krian Upatkoon and executive vice-president and group chief commercial officer Datuk Chan Chee Fai, to “mark a significant milestone in Magnum's commitment to environmental conservation and protection”.

Magnum 4D stated that as part of its continued dedication to the United Nation Sustainability Goals (UNSDG), MagnumCares leverages the power of volunteerism to champion ESG practices to ensure Malaysia’s flora and fauna is well flourished and protected.

Over 50 Magnum employees participated in the initiative, planting over 700 tree saplings sourced from local communities and the indigenous Orang Asal from RPS Banun in Gerik, Perak.

“Whilst preserving the environment, the impactful endeavour also aims to empower our indigenous tribes in their efforts towards environmental stewardship,” said Upatkoon, who emphasised that MagnumCares firmly believes in empowering its employees to make a positive impact.

“This CSR activity reflects our dedication to fostering environmental sustainability, and we are proud to have engaged our employees in preserving the environment and accelerating towards combating climate change.

“Our employees embody the spirit of sustainability and their collective effort in planting 700 trees is a testament to our commitment to a greener future. This aligns with our broader ESG goals, fostering a harmonious balance between business growth and environmental responsibility.”

Chan added: “In 2022, MagnumCares planted 500 trees and is continuously taking steps of environmental protection with many of our CSR initiatives. This year, with the helpful collaboration of the Malaysian Nature Society, we increased our efforts by planting 700 trees in Kuala Selangor Nature Park to drive our efforts further in habitat conservation and environmental protection.

“Our aim is to foster a legacy that goes beyond business and extends to the preservation of nature for generations to come.”

Magnum 4D pointed out that Kuala Selangor Nature Park provides refuge to diverse wildlife and habitats and has attracted more than 150 species of birds and an estimated 100,000 wading birds, passing through during their annual migration.

The company added that by revitalising the park with numerous various types of tree saplings, MagnumCares is contributing to the conservation of multiple flora and fauna.

Beyond tree planting, in 2023, MagnumCares also pioneered a broader impact via the introduction of its digital CSR platform – Project Magnum Hearts, available on its MyMagnum 4D app.

“Project Magnum Hearts empowers our customers to gain ‘Hearts’ on their purchases to support a selection of charitable projects in Malaysia, reflecting our efforts in making a lasting positive impact to address diverse societal needs. Previous supported projects include reducing food wastage and championing educational support for underprivileged communities.

“MagnumCares looks forward to more future initiatives and innovative means that will further our mission of environmental and social stewardship while addressing societal challenges. The collective efforts of MagnumCares with the support of the community at large exemplifies a comprehensive and holistic approach that is establishing a commendable precedent to CSR, ESG and sustainable practices, achieved when corporations and communities unite for a sustainable future.”

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Experience ‘My Christmas Story’ with Sunway Malls

TO celebrate the jolly festive season, Sunway Malls collectively launched their unifying Christmas theme “My Christmas Story” at the Sunway Velocity Mall on yesterday.

The launch marked the start of the mall group's month-long campaign across its seven physical mall and one digital mall.

The celebration began with a welcome speech by Sunway Malls & Theme Parks CEO HC Chan, followed by an official campaign launch with the various Sunway Malls centre managers.

The opening gambit saw Chan and the managers waving “magic wands” to bring the giant “My Christmas Story” book to life, accompanied by the lighting-up of the centrepiece “Threads of Tale” Christmas tree, a majestic 40 feet upcycled fabric Christmas tree at the mall's Main Atrium.

The launch also witnessed the 12.2-metre (40ft) tree certified by The Malaysia Book of Records (MBR) as a national record for the tallest upcycled fabric Christmas tree.

Also present at the event were partners L’Occitane, llao llao and Sunway College & STYLO, Fashion Design Technology Hub.

The creation of Malaysia's tallest upcycled fabric Christmas tree saw a public donation drive over two months, which resulted in the collection of 1.7 tonnes of unwanted fabric from the various Kloth Cares recycling bins in Sunway Velocity Mall.

The unwanted fabrics were then passed on to Life Line Clothing Malaysia for sorting and processing. Suitable fabrics were selected, cut and sewn to build the upcycled Christmas tree.

Additionally, hand-made fabric ornaments by the students of Sunway College & STYLO, Fashion Design Technology Hub were also added in.

The core structure of the tree and vine stripes made from recycled paper were also used, making it an entirely sustainable project. The group said the decoration inspired from “Jack & the Beanstalk” was a testament of relentlessness in finding solutions in every situation.

“Sunway Malls has endeavoured to incorporate the reuse of materials or source from sustainable sources for our festive decorations. This is aligned with the United Nations Sustainable Development Goals, in which Sunway is a staunch advocate,” said Chan.

“As a leading mall group with 26 years in business, we take cognisance of the importance these opportunities offer to serve and create wonderful moments for our surrounding communities.”

Sunway Malls “My Christmas Story”’ pays homage to storybooks and storytelling. The mall group has recreated different experiences with different stories coming to life at all its malls with giant book displays in story town-themed décor.

Shoppers will be able to walk into books or experiential room hidden in a book and discover a variety of stories. Shoppers are also encouraged to share their own unique stories and #sunwaymalls on social media.

Sunway Pyramid

“Be mesmerised by Snowy's Winter Wonderland at Sunway Pyramid,” said the group. “Step into LG2 Blue Concourse to see a giant snowman crafted from a myriad of books. Complemented with an experiential winter wonderland room, shoppers will be adorned with snow which is perfect for a memorable photo session with their loved ones.

“Don’t miss out the Joyful Snow Time at Orange Entrance, Ground Floor, featuring a magnificent 9.1m (30ft) Christmas tree with a special snowing experience scheduled every Friday through Sunday at 7pm, 8pm and 9pm, transporting visitors into a whimsical winter scene.”

Sunway Velocity Mall

The group also reminded the public to visit Sunway Velocity Mall to witness “Threads of Tale”, the tallest upcycled fabrics Christmas tree in Malaysia. “It is said the tree was made from cloths collected by Coco the Red Cardinal, who is determined to bring joy back into the courtyard. Coco’s generous love was felt by the town and together, they transformed the courtyard into a magical wonderland.

“This act of love and community brought warmth and togetherness to the town, just like the 40ft ‘Threads of Tale’ came to life through the collective effort of the Sunway Velocity Mall and the neighbouring community, symbolising a shared commitment to sustainability and environmental consciousness.”

Shoppers can still participate in this ongoing fabrics-donation drive, by donating their recyclable fabrics to Kloth Cares Bins or crates at various locations in Sunway Velocity Mall, from now till Jan 1.

Shoppers can also get a surprise gift for their donation at Concierge Counter, Level 1 (near Brands Outlet).

Sunway Putra Mall

Starting this Christmas to next year’s Chinese New Year, Sunway Putra Mall and their partner The Salvation Army has made a pact to make a difference in their neighbouring community.

With the aim to raise funds for the upgrade of The Salvation Army's kindergarten located at Taman OUG, Kuala Lumpur, shoppers are encouraged to do good this season and contribute to the cause - through books donation at Basement 1 near Carpark Entry B; or by donating funds via cash at the Concierge Counter at Ground Floor, or via SunwayPay.

Sunway Carnival Mall

Immerse yourself in Sunway Carnival Mall’s captivating “My Christmas Stories” Digital Art Gallery, where Christmas stories are shared in a Malaysian setting. Presented by Filamen, this vibrant digital art exhibition weaves a tapestry of Malaysian perspectives, traditions, and cultures, while celebrating the festive season of Christmas.

The digital illustrations by Yunroo, Afi, Oli, Myn, and Monkido showcase the fusion of local customs with themes of joy, love and togetherness.

“More than a mere display, ‘My Christmas Stories’ is also celebration of Malaysia's cultural mosaic, offering a joyous glimpse into shared stories that bind us together during this festive season,” said the group.

Sunway Giza Mall

“Gather your loved ones for a delightful Christmas journey at Sunway Giza Mall! Immerse yourself in the festive spirit as you stroll down Centre Boulevard, adorned with enchanting Christmas decorations that are sure to evoke cherished memories,” the group stated.

“Discover the magic of the season at our Christmas Bazaar Market, a festive haven available throughout the entire month of December. Engage in the joyful atmosphere with the Christmas United Piano Showcase and participate in heartwarming Craft Workshops that promise to add a creative touch to your holiday celebrations.”

Sunway Big Box Retail Park, Sunway Citrine

The public is invited to experience “My Christmas Story” throughout December at both malls, which have teamed up with Mattel.

“Discover delightful Christmas play zones featuring brands such as Hot Wheels, Barbie, Thomas & Friends, and more. Tailored for your families, friends, and loved ones, each zone unfolds a unique tale of limitless play and festive fun!”

Sunway eMall

For the digital mall, Sunway eMall is offering festive shopping whereby shoppers can enjoy exclusive online deals and additional discounts up to RM300 off when they purchase via www.sunwayemall.com

For more information of Sunway Malls Christmas activities, redemption and offerings, go to https://www.sunwaymalls.com/my-christmas-story/ and respective Sunway malls’ social media platforms.

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Customers’ pursuit for a healthier living lead to a windfall from Cuckoo International

KUALA LUMPUR: ‘Never in my wildest dreams did I think that I would win a condo just by buying a water purifier,’ said Madam Leong Sit Lan, a retiree and one of the condo winners from the ‘Beli CUCKOO Menang Kondo’ (‘Buy CUCKOO Win Condo’) Contest organised by Malaysia’s leading Healthy Home Creator, CUCKOO International (MAL) Sdn Bhd (CUCKOO International).

The 66-year-old retiree added that she was in disbelief when she was told that she had won a condo from the contest. “After all, I never had such luck and I have never won any prizes in my entire life. I’m thrilled beyond words to win something this big,” added Madam Leong. Such were the sentiments shared by other winners who have also walked away with a windfall prize from the ‘Buy CUCKOO Win Condo’ Contest. One of the Proton Saga winners, Madam Noranita Mansor who is a design and architecture lecturer, also shared “I couldn’t believe it when I was told I was a winner of the Proton Saga prize. It was only when I saw Nabil and Dato’ Sri Siti Nurhaliza on the live stream calling out my name that I told my husband, and we shouted together in joy.”

“As a Healthy Home Creator, we’re constantly thinking of ways to inspire Malaysians to adopt a healthier living. Apart from constant innovation, the ‘Buy CUCKOO Win Condo’ Contest is one such way in which we think could help motivate Malaysians to take a step forward towards transforming their living spaces to one that is healthier through solutions that have been integrated with wellness,” said CUCKOO International Founder & CEO, Mr. KC Hoe (Hoe Kian Choon).

At a recent handover ceremony, some winners have also mentioned that the news about the contest have driven them to purchase a Healthy Home innovation in hopes of winning the contest prizes. Mr Lau Hui Hua, the other condo winner, is one such lucky customer who had purchased several CUCKOO products after seeing news about the contest. The feedback shared by the winners also reflects the success of the ongoing contest.

Not Too Late: The Contest Has Been Extended!

Following the very positive response, the ‘Buy CUCKOO Win Condo’ Contest has been extended till 31 December 2023 with another RM3 million worth of attractive prizes added, including x90 Cash Prizes of RM1,500 (up from RM1,000 previously and offered exclusively for existing customers only), x3 Proton Saga, x3 TESLA Model 3, and x3 serviced apartment units at EXSIM D'Terra Residences. Those looking to join the ‘Buy CUCKOO Win Condo’ Contest may still do so by purchasing and installing an eligible CUCKOO product within the Contest Period; but the clock is ticking with only less than a month left.

Empowering Malaysians To Be #SAMASAMAHealthier

As Malaysia’s leading Healthy Home Creator, CUCKOO International has been constant in its commitment to go Beyond Standards in helping Malaysians better integrate wellness into their homes. Apart from the ‘Buy CUCKOO Win Condo’ Contest, the Healthy Home Creator has also ramped up its efforts to innovate for Malaysians this year with several product launches including the launch of the CUCKOO King Top 2 Water Purifier, CUCKOO GRANDE Water Purifier, CUCKOO U Model Air Purifier, and also its latest launch in November with the CUCKOO i Model Air Purifier. The company has also collaborated with OGAWA Malaysia to co-create and launch its first-ever range of Massage Chairs this year, advancing its effort into the home living and wellness market segment.

The passion to innovate and inspire a healthier living has also led to a recent win at the 2023 Frost & Sullivan Best Practices Awards as the 2023 Malaysia Home Water Purifier Company of the Year Award. Apart from being its 3rd consecutive year being named the Malaysia Home Water Purifier Company of the Year, its win is also the company’s 7th consecutive year winning under the water purifier and filter industry category.

With a positive momentum, the Healthy Home Creator is expected to close the year positively by hitting its double-digit growth target, continuing its RM1 billion revenue record for the 4th consecutive year.

Further and the latest details can be found via:

Condo Winners’ Testimonial Video: https://www.youtube.com/watch?v=h5ICYa1NQtc

Proton Saga Winners’ Testimonial Video: https://www.youtube.com/watch?v=kUIpafbK9vA

Photos & Captions: https://bit.ly/BCMKWinnerTestimonial

Contest Webpage: https://www.cuckoo.com.my/9th-anniversary-contest

CUCKOO International’s official social media platforms (Facebook: CUCKOOInternational | Instagram: @cuckoo_official).

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Foundation awards RM52 million in scholarships

KUALA LUMPUR: Jeffrey Cheah Foundation (“JCF”) held its Scholarships and Awards Ceremony 2023 recently, disbursing RM52 million in scholarships this year, bringing the total amount of scholarships and grants awarded to RM670 million, benefitting thousands of young, deserving students with an education.

Her Majesty Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, Permaisuri Johor, and Tan Sri Dato’ Seri Sir Jeffrey Cheah KBE AO, founder and trustee of JCF, presented the scholarships to recipients of Sunway University Postgraduate Studentships, Sunway University Postgraduate Scholarships (PhD & Masters), The Chancellors Scholarship, Sunway Excellence Scholarship, Sunway – Victoria University Excellence Scholarship, Tun Dr Siti Hasmah Mohd Ali Scholarship for Creative Arts and Music, as well as the Jeffrey Cheah Foundation Community Scholarship.

The ceremony reflects JCF’s firm belief in transforming lives through the provision of quality education. While committed to giving back to society and sustaining quality education for present and future generations of students, JCF sets out to address the financial needs of marginalised and disadvantaged students by providing them with equal education opportunities.

“It is my firm belief that the destiny of a person, society and nation is shaped by quality education and ethical values. At Sunway, our core values are Integrity, Humility and Excellence.

“Students attending any educational institutions under Sunway Education Group will be armed not just with the necessary skills and academic credentials, but also nurtured by these core values that will help them succeed in their chosen career,” said Tan Sri Sir Jeffrey Cheah, who is also the founder and chairman of Sunway Group.

At the ceremony, Tan Sri Sir Jeffrey Cheah paid tribute to Her Majesty Permaisuri Johor’s leadership in the fields of philanthropy and education, and underscored Sunway Group’s commitment towards its corporate social responsibility during a campus tour with the Royal Guest of Honour, Minister of Education Malaysia YB Fadhlina Sidek and other guests present.

Among other awards and scholarships presented during the ceremony was the Jeffrey Cheah Foundation Scholarship, Teach For Malaysia Scholarship, Sunway Education Group – Elena Cooke Education Fund Scholarship.

The others included the Sin Chew Daily Education Fund, The Star Education Fund, Sunway Sports Scholarship, Sunway Music Scholarship, Sunway University Young Chef Scholarship, Sunway University Art & Design Scholarship, Sunway College – STYLO Fashion Design Technology Hub Talent Scholarship, Yayasan Peneraju Pendidikan Bumiputra Scholarship, Sunway Strategic Alliance Scholarship, Jeffrey Cheah Entrance Scholarship, Sunway Taught Masters, and Jeffrey Cheah ACE Scholarship.

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One of country’s ‘biggest’ Deepavali celebration at Sunway Lagoon

DEEPAVALI was brighter than ever before at Sunway Lagoon recently, when the theme park held its first-ever “Deepa Thirunaal Kondattam: Festival Of Lights Celebration”.

The two-day extravaganza, on Nov 11-12, at 6pm-11pm, transformed the Sunway Lagoon’s Night Park into a luminous wonderland, offering visitors unparalleled experience that celebrated the rich traditions and cultural diversity of the festival.

Sunway Theme Parks executive director Calvin Ho said the event was the company’s response to the need for a significant Deepavali celebration in Malaysia that truly embraces Indian culture.

He added that Sunway Lagoon proudly went “above and beyond decorations to host grand celebrations dedicated to the traditions and culture of the Indian community” during the festival.

“The purpose is clear as ‘Deepa Thirunaal Kondattam’ isn’t just an event; it’s our heartfelt commitment to bring the radiant spirit of Deepavali to life, uniting people from all walks of life to truly experience and appreciate the rich tapestry of Indian culture.”

In Deepa Thirunaal Kondattam, the event boasted an exciting array of cultural performances that played a special role in inviting visitors to dive into a world of cultural richness, spiritual storytelling, contagious joy, and vibrant community bonds.

There, visitors immersed themselves in the rich cultural heritage of Deepavali with 10 mesmerising themed shows, each a testament to the artistic traditions and culture of Deepavali.

Also, there were classical Indian dance and music performances, including bhangra, a Punjabi dance form, performed by talented local artists.

“The performances are a celebration of tradition and unity, leaving a lasting impression on all who celebrate this festival with us,” said Ho.

Other attractions included a flea market, where visitors explored a vast array of traditional and contemporary merchandise – from intricately handmade crafts to delectable Indian cuisine; a night zoo which presented some exotic nocturnal animals; 10 exhilarating dry rides – from the heart-pounding Lost City Of Gold Scream Coaster to family-friendly attractions; and daring fire performers with their mesmerising acts.

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HYPE and ZUS Coffee Unveil Exciting Collaboration: “The Future Is Now”

KUALA LUMPUR: Fashion meets flavour in a dynamic partnership as HYPE, the renowned streetwear brand, joins forces for the second time with Malaysia’s tech-driven coffee chain, ZUS Coffee to present “The Future Is Now.”

This collaborative project is set to redefine lifestyle and fashion, commemorating ZUS Coffee’s 4th anniversary. The official pre-launch event is scheduled for 15th November 2023 at the HYPE x ZUS Pop Up Store located in the Blue Atrium at Sunway Pyramid, Kuala Lumpur.

In an era characterised by the hustle and bustle of daily life, we often find ourselves rushing through our routines, whether it’s grabbing a quick cup of coffee or choosing an outfit with confidence and ease. “The Future Is Now” project emerges as a beacon of innovation and immediacy.

This partnership highlights a shared belief: the future isn’t something we wait for, it’s something to be enjoyed today. The collaboration between HYPE and ZUS Coffee is more than just a fusion of coffee and style; it’s an invitation to infuse joy and coolness into every day.

By enabling customers to save time through a simple app interface for their coffee orders, or effortlessly choose an outfit that defines the times, the collaboration aims to redefine daily routines as opportunities for expressing individuality and embracing the present.

This partnership also brings a twist to the daily coffee experience by combining the savoury with the sweet, turning your daily cup into an adventure of flavours.

It’s a reminder that fun, coolness, and joy aren’t just additions to life—they’re necessities.

The HYPE x ZUS Coffee “The Future Is Now” collaboration is where streetwear fashion pulses in sync with the heart of coffee culture.

This collaboration features a limited-edition line where HYPE’s iconic streetwear aesthetics is complemented by ZUS Coffee’s Cheese Crème series—a savoury meets sweet sensation crafted to pair perfectly with the apparel it celebrates.

Together, these brands amplify the everyday with practical, stylish clothing and coffee that breaks the mould.

This collection is for those who stride through their day looking for quality, convenience, and that extra touch of cool. It’s about adding that extra swagger in each step and making every single day adventurous, vibrant, and unapologetically fun.

Join us on the 15th of November 2023, at the HYPE x ZUS Pop Up Store in the Blue Atrium, Sunway Pyramid to live in the moment with style and flavour that’s ahead of its time. “The Future Is Now” collection will be available at all HYPE retail stores across Malaysia starting from 17th November 2023.

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Quitting corporate job to help less fortunate

PETALING JAYA: After quitting his corporate job, Justin Cheah decided to join an NGO, Kechara Soup Kitchen (KSK). But little did he know that he would end up as its marketing director.

Cheah said he took the job after being inspired by the vision of KSK’s founder, Tsem Rinpoche.

“Rinpoche’s vision is to improve the lives of the homeless by building a centre where they can live off the streets.

“I was inspired and felt KSK is the right NGO to join as it gives free food and provides other assistance to help the homeless.”

Cheah said joining KSK has added meaning to his life as he shares core values and beliefs that align with its mission and goals.

“I was working in a foreign bank before quitting to run my own business. I found out about KSK in 2007 and volunteered for about a year before eventually becoming their first full-time staff.

“A lot of my friends also believe that I have found my true calling. I see myself being able to spend the rest of my life living meaningfully and waking up each morning knowing that I can do something to benefit the community.”

Cheah said showing kindness and care for the less fortunate is one of his core beliefs. And it aligns so well with KSK’s vision. “Giving time to help others empowers them to break their problem cycle.”

He said he was initially worried about the challenges when transitioning from a high-paying job to working for an NGO.

“I was mainly worried about my ability to make ends meet and pay all my bills.

“I also worried about my career path, especially when I was still in my early 30s at the time and felt some pressure from society’s expectation to build a career.

“But once I decided to join KSK, I let go of my insecurities and just poured myself into the work at hand. I believed things will turn out well for me.

“It’s been 16 years since I made that fateful decision to quit my corporate job and join an NGO, but I have no regrets.”

Cheah said the best experience he has had working at KSK was seeing people he has helped return to show their gratitude.

“I feel so gratified when I see someone I previously helped return to KSK to say hello. In the end, it’s all about touching lives and making it better for them.”

Cheah said there was a lady who was going through the last days of her life after battling cancer. We traced her family and found her brother who told us about her life.

“Handling such emotionally charged situations is not easy, and I have to be in the right state of mind when working.

“I must always remain neutral in the cases that I deal with. Becoming emotional will affect our ability to make informed decisions, and this won’t be fair to those we are serving.

“Professionalism has to be there, just like a surgeon operating on a patient.”

Cheah said working at KSK has made him a better person. The most important value society must have, he said, is to bring about positive change to the less fortunate through empathy for our fellow men.

“I learnt that my problem isn’t that big at all compared with those we serve. It helped me to be more humble.

“We must always look out for one another because, without empathy, I wouldn’t have existed till now.”

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Subang Jaya grows into dynamic city

KUALA LUMPUR: Malaysia’s newest city, Subang Jaya, exudes irresistible charm and vibrance with its diverse community.

The city is today one of the most desirable places to live, work and visit, thanks to its many malls and eateries.

The community spirit, coupled with the efforts of its state assemblyman Michelle Ng Mei Sze and the dedication of its residents, has transformed the city into a dynamic one that continues to thrive and evolve.

Ng was elected in the 2018 general election. At just 28 years old, she was one of the youngest candidates to stand for public office in Selangor at the time.

Speaking about the city’s success, Ng said one of the key factors is its robust economy.

“Subang Jaya is home to numerous multinational corporations, bustling business districts and a booming entrepreneurship scene.

“Because of this, we have a steady influx of job opportunities, which further attracts local and international talent to the city.”

Ng said with its extensive network of highways, efficient public transport systems and modern facilities, the city provides ease of accessibility and convenience for residents and visitors alike.

The city’s innovative and well-planned infrastructure also contributes to its growth.

“We take great pride in Subang Jaya’s green spaces and commitment to environmental sustainability, which boasts numerous parks, recreational areas, and eco-friendly initiatives that encourage a greener and healthier lifestyle for its residents.”

As a result of these elements, Ng said Subang Jaya has become a desirable place to live, work and visit.

However, Ng’s journey towards community development has not been without its fair share of challenges.

As she reflected on these, she said: “During the Covid-19 pandemic, like other assemblymen, the team and I faced immense challenges trying to balance public health and safety with the need to effectively represent my constituents.

“It was not an easy time, considering the impact on local businesses and the economy with the imposition of lockdowns, restrictions and punlic safety protocols.”

Besides these, the rapid spread of misinformation and conspiracy theories during the pandemic also raised much concern among her constituents.

“My team and I had to combat the spread of false information and ensure that accurate and reliable information was communicated to the community.

“With social distancing measures in place, adapting to the virtual or hybrid methods of engaging with the constituents was particularly challenging.

“The team also struggled with maintaining open lines of communication and holding virtual town hall meetings and public hearings to address concerns and gather feedback,” she recalled.

On the economic impact of the pandemic, Ng said it resulted in job losses and financial struggles for many individuals and businesses in her constituency.

As a result, she had to work hard on advocating and implementing relief measures to support those affected.

Despite the challenges, she said she was grateful to be able to juggle multiple responsibilities and adjust priorities to support her constituents.

“Navigating through the difficult times by balancing emergency response efforts and addressing the psychological toll the pandemic placed on my constituents was challenging as it needed quick decision-making.

“We had to put in place initiatives to support mental health and help individuals cope with the stress and anxiety caused by the Covid crisis.

“But everything turned out well in the end, thanks to the understanding of all parties, especially my constituents who remained patient despite the hardships they faced,” Ng said.

She poined out that the city also faced an additional challenge in the form of excessive rainfall, leading to repeated floods.

“USJ1, which is beside the Klang River, was badly affected by the 2021 floods. Excessive rainfall used to happen once in 10 years.

“But now, it is happening every year. Climate change remains an issue that needs to be actively addressed.”

Ng said these floods presented numerous challenges to the people. Many lost their homes and were displaced. They were also short of food, had limited resources to fall back on, lacked necessities and suffered emotional trauma.

“My heart went out to those affected by the floods. My team and I were committed to providing relief and support to the affected residents. We had to ensure their safety and well-being.

“Although much progress has been made since then in terms of community development, there are still obstacles to overcome,” she said.

However, with unwavering determination and the support of residents, Ng said, Subang Jaya has managed to prevail over all obstacles and flourish into the thriving city that it now is.

On her current challenges, Ng emphasised the need for stakeholder consensus and coordinated action to drive meaningful change in communities.

She said ensuring the long-term sustainability of community projects should be prioritised as this will help secure a lasting impact.

“Through more collaborative efforts, we engaged the community to participate in sustainable initiatives.

“With this, the township will continue to progress and achieve our community development goals.”

By focusing on leaving no one behind and creating opportunities for growth and empowerment, Ng said Subang Jaya will continue to thrive and provide a better future for all its residents.

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Vegetarian feast for devotees during Nine Emperor Gods Festival

PENANG: The Nine Emperor Gods Festival or “Kao Ong Eah” in the Hokkien dialect, is a tradition that has roots in Taoist tradition. This year’s festival started on Oct 15 and devout Taoists, including Buddhists, believe this to be an auspicious time to undergo a nine-day spiritual cleansing and transformation journey.

They immersed themselves in prayer and adopted a strict vegetarian diet. This age-old custom, which begins on the ninth day of the ninth month in the Chinese Lunar calendar, has been passed down through the centuries and is engrained in the Taoist way of life. Coincidentally, from Oct 15 to 24, the Hindu community in Penang also observing a 10-day vegetarian diet in conjunction with the Navarathiri Festival.

Many stalls were set up near Sien Chye Tong Temple to cater to devotees who observed a full or partial nine-day vegetarian diet.

As Taoists and Hindus ushered in the two major festivals on the same day, big crowds flocked to the vegetarian stalls.

To provide an insight into these captivating festivals, we spoke with local stall owners and observers who shared their experience.

“This year, I ran my vegetarian stall at Block D of the Rifle Range flats. Although the prices of vegetables have gone up, we try to maintain our cheap prices, largely due to the senior residents in our area. We do our best to uphold the tradition as this is a time for spiritual reflection and doing good deeds,” said Ann Neoh, a familiar figure in the community.

Apart from vegetables, vegetarian dishes feature soy, beancurd, tofu and gluten flour as these ingredients are incredibly adaptable and can take on various flavours. Tofu, a versatile favourite, works well in curries, soups, and stir-fries.

Like meat, beancurd skin can be crispy, and soy and gluten flour “meat” provides plant-based protein. Vegetarian cuisine has expanded greatly in recent times, with an array of plant-based meat options and amazing recipes that are simply too tempting to resist.

Indeed, vegetarians have a wide array of choices that cater to their culinary preferences.

However, in line with Taoist monastic traditions, vegetarian food can sometimes be quite bland as devotees abstain from the five “pungent plants” that are said to negatively impact mindfulness.

These are Chinese chives, garlic, onions, coriander and rapeseed plants. To maintain mental clarity or attachment to strong flavours, the chef also avoids making the dishes too spicy or flavourful.

The Sien Chye Tong Temple, located at Hye Keat Garden in Air Itam, offered complimentary vegetarian meals during the festival. After dining, visitors were free to make a donation of any amount to the temple.

“In Buddhism, we believe in collecting merits by doing good deeds and committing ourselves to vegetarianism, even for nine days, as this aligns with one of the five precepts of Buddha’s teachings, which is to refrain from taking lives,” said Sien Chye Tong Temple youth chairman Loh Choon Teik.

He said although the Nine Emperor Gods Festival is mostly a Taoist event, many Buddhists also celebrate it.

Along Jalan Air Itam was a vegetarian stall organised by Low Kim Shing, who said: “We have been setting up stall here for the past 30 years or so, and we have volunteers from all over the world who come to help out. Our chef cooks between 50 and 60 dishes daily to cater to the crowd.”

Willam Khoo, a lawyer by profession and volunteer at the Low’s stall who has been observing the nine-day vegetarian diet all his life, shared: “As a devout Taoist, this festival means a lot to me and my family. It’s a time when we cleanse our bodies and minds through a strict vegetarian diet, and practise kindness, generosity and benevolence.”

The origins of the celebration are rooted in Taoist folklore, in which the Nine Emperor Gods are celestial entities linked to the stars in the Ursa Major constellation. Seven of the deities correspond to the Big Dipper, a constellation composed of seven brilliantly shining stars. Polaris and Vega represent the other two deities. These stars serve as significant celestial landmarks, particularly in the northern hemisphere, guiding travellers and sailors. The mythological importance of the Northern Dipper also resonates with cultures worldwide.

Legend also tells the story of Dou Mu, a devout Taoist whose nine sons were involved in a plot to overthrow the Qing Dynasty.

Dou Mu then adopted a strict vegetarian diet to protect her sons. She is also known as the Goddess of the Northern Star.

In addition to the nine-day vegetarian diet, this story also inspired many Chinese to adopt a vegetarian lifestyle on the first and fifteenth day of each lunar month, known as “Chiak Jeh.”

“Although I’m not a Taoist or Buddhist, I’ve always found Penang’s Nine Emperor Gods Festival to be fascinating.

“It is a unique cultural experience. Sometimes, we can even see mediums in a trance, other than the colourful processions and festive atmosphere. I like to see how our community comes together.

“Besides, going vegetarian is really good for health,” said Rebecca Ng, who was dining with a few coworkers.

On the eve of the Nine Emperor Gods Festival, devotees of Dou Mu dressed in white congregate by a river or beach to receive the nine celestial beings.

The deities are then carried in nine sedan chairs in a magnificent procession to temples, where over the course of nine days, joyous festivities are held in their honour.

Sometimes, representatives of smaller temples visit larger temples to pay their respects to the deities, and they arrive with full fanfare.

On the last day, the deities are ceremoniously sent off, and it is believed that rain always falls on that evening, signifying blessings from above.

The Nine Emperor Gods Festival is observed in many Southeast Asian countries, such as Malaysia, Singapore, Hong Kong, Thailand, Myanmar and Indonesia, but its distinct Penangite flavour gives this long-standing custom a unique twist.

The Nine Emperor Gods Festival in Penang is a cultural event that brings people together to celebrate spirituality and heritage, rather than solely being a religious tradition.

This unique experience in Penang fills the air with anticipation and brings the streets to life as they resonate with the sounds of Taoist mythology and local legends.

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Chinese children’s book galore in KL

PETALING JAYA: The first ever Chinese Children’s Picture Book Exhibition in Malaysia on Nov 18 and 19 at Wisma CL, Bukit Damansara in Kuala Lumpur on Nov 18 and 19. The exhibition opens from 10am to 4pm.

Organised by the Malaysian Public Library Research and Development Centre, the exhibition will feature 164 lively and imaginative picture books from 24 publishers in China for readers aged four to 12.

Event organiser Wong Tuck Cheong said the exhibition is an initiative of the Confucius Institute at SEGi University as part of its mission to promote Chinese culture, language and literature in Malaysia.

“Organising an exhibition that is devoted to the children’s book genre is unique and the first of its kind in Malaysia,” he said yesterday.

“There is an increasing demand of Chinese children’s books in the global market. Many countries and regions are eager to learn about Chinese stories and culture.

“However, these books are not generally well known or easily available locally. We aim to introduce these children’s books from China to Malaysians who are not familiar with them.”

Wong said the children’s books, which feature interesting plots from Chinese perspective and ingenious character designs, are award-winning books.

“These books have been recognised by the Hans Christian Andersen Award, Feng Zikai Award and Xinyi Awards,” he added.

The award-winning books have made appearances in major book fests around the world such as in Frankfurt in Germany and Bologna in Italy.

“Among these award-winning titles are Daisy Doll by Cao Wenxuan and illustrated by Zhao Lei, Ding Bean is Going Home, written and illustrated by Huang Lili, and Dancing Cranes written by Bao Dongni and illustrated by Xia Jinghan.

“These fan favourite books can improve the readers’ standard of knowledge, literacy and culture,” Wong said.

He said the children’s book industry is booming in China, which led to many high-quality books being published.

“The book publishing industry is facing fierce competition among publishers who are competing for sales and awards, thus raising the quality of the books. Famous children’s book publishers in China will be featured during the event.

“Among the featured publishers are People’s Education Press (PEP), Children’s Publishing House, and Tomorrow Publishing House,” Wong said.

Aside from its main exhibition of children’s books, there will be storytelling sessions and calligraphy classes.

“Through these activities, we intend to attract parents, teachers and children to visit the exhibition,” he said.

Wong also said the exhibition represents the highest level of children’s picture book production in China.

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Guinness Malaysia’s “Most Shareable Reel” unlocks exclusive Drinkies

KUALA LUMPUR: International Stout Day is a celebration that takes place on the first Thursday in November globally, and this year Guinness wants to celebrate the day with its loyal fans.

Whether fans enjoy smooth and creamy Guinness Draught, the same great taste of Guinness Draught in a Can, or even the all-time favourite Guinness Foreign Extra Stout with its bold taste, the brand wants to bring people together for the special day. How exactly does the brand plan to do this? By introducing multiple-tiered promo codes that unlock discounts on Drinkies.

Just yesterday, the brand posted a teaser to get fans excited for International Stout Day which generated buzz on what was brewing. Today, the wait was finally over for fans as the “Most Sharable Reel” was revealed at noon. The post encouraged fans to share the reel publicly on their Instagram stories and follow as well as tag the brand’s IG page, @guinnessmy, to share the fun with other stout lovers because the more shares, the more discounts they will unlock.

The first 100 shares will unlock RM10 vouchers to 300 people, 200 shares will unlock RM20 vouchers to 200 people, 500 shares will unlock RM50 vouchers to 100 people, and when 1000 shares have been reached, 50 people will be able to get RM100 vouchers on Drinkies for any of their favourite Guinness products. The code will be announced on Guinness Malaysia’s official Instagram page, so fans can stay tuned to join in the fun.

Marketing Manager of Guinness Malaysia, Shaun Lim said: “After the immense success and support we received from our most recent “Flavour by Fire” campaign, we were inspired to continue to share the spirit of communion, and reward our fans on a day that is so special to the brand. We hope that fans will continue to celebrate together to unlock rewards with this exciting digital activation and enjoy the great taste of Guinness with the people they love.

Head of Digital and Technology, HEINEKEN Malaysia, Janina Vriesekoop said:

“Drinkies being Heineken Malaysia Berhad’s official consumer platform, it is committed to delivering chilled beers and ciders on demand, enabling loyal consumers to enjoy the drinking experience of their choice. The team is excited to be part of this one-of-a-kind digital activation, as this is the first time the platform has launched such an attractive promotion, giving up to RM100 vouchers to our loyal consumers. Be sure to keep sharing and stay tuned for live updates on the Guinness’ official page.”

For more information on the “Most Shareable Reel” and live updates on the promo codes, be sure to visit the brand’s official Instagram page. To purchase your favourite Guinness products and redeem the vouchers, head to the official Drinkies website. Vouchers are to be redeemed on a first-come, first-serve basis. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand. Drinkies also offers freshly tapped beers to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit www.drinkies.my.

For more information, please visit: www.heinekenmalaysia.com.  

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