Thursday, June 30, 2022

Star Fitness International Yoga Day 2022

Star Fitness gym and fitness center has organized a yoga session “Star Fitness International Yoga Day 2022” at Centro Mall Klang on 25th June, last Saturday. This yoga session was conducted by the famous celebrity, Atilia Haron.

The main objective of organizing Star Fitness International Yoga Day 2022 is in conjunction with the celebration of World Yoga Day 2022 on 21st June besides promoting yoga as one of the exercises that include mental and physical health. “There are various styles in yoga which are able to educate the soul to be in a positive state while making yourself and your body healthier,“ said Mr. Syed Shaddad, Managing Director of Star Fitness.

The word yoga comes from the ancient Sanskrit “Yuj” which means to unite, connect or combine. It is a type of exercise based on three things namely movement, breathing and meditation. By practicing yoga consistently, it can help to cope with stress, losing weight, increase strength, stability and flexibility including better quality sleep.

The two-hour yoga session which started at 8.00 am to 10.00 am was divided into two parts, namely Session 1 with Atilia Haron and Session 2 with Harrison Jub. Each session lasted for an hour and was attended by nearly 80 people comprising Star Fitness club members and the general public. Apart from that, the presence of the country's famous celebrities and influencers such as Raden Zaharatul, Saidah Kamarudin, influencer Chan Khye, and finalists of Mr. World Malaysia 2022, El-Umar, Jack Kho, Parvin, Zaim and Raja Irshad also enliven the session.

Founded in March 2020, Star Fitness is confident that the organization of such health programs will be able to continue in the future and Star Fitness will continue to strive to provide the highest quality, best and most enjoyable fitness experience. Apart from having 4 clubs operating in locations such as Aeon Big Subang Jaya, Aeon Big Wangsa Maju, Viva Shopping Mall and Centro Mall Klang, the public, especially Penangnites can expect several clubs to open soon in Aeon Big Seberang Jaya, Prai Penang and Aeon Big Bukit Minyak Penang.

Besides Star Fitness, Star Fitness International Yoga Day 2022 was also sponsored by Under Armour, Yogood, Gramps Asia and AA Naturals. Any further enquiries, please visit www.starfitness.com.my .




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Tuesday, June 28, 2022

The crafty Connor’s is back with a cooler look

Revel in the rich flavours of Connor’s Stout Porter in the all-new pint glass available in 250ml and 500ml, designed to deliver a smooth, roasty and creamy well-bodied premium drinking experience with every sip of stout.

With a taller, sleeker and more sophisticated look and feel, Connor’s latest innovative offering adds more British flavour for a great night out with mates. The most stand-out feature of the new pint is the iconic brand’s embossed lettering along one side of the glass. The raised letters give stout lovers a sensational feel of the glass when going in for a quick toast or if it is just sitting in the palm of the hand.

The new design also brilliantly enhances the signature cascading creamy head that all Connor’s lovers enjoy. Topping off that effect is its superior rounded top which captures the aromas of the four premium malts delivering waves of flavour when it hits the nose for the perfect sip of Connor’s.

As drinkers take their last sip, they are greeted by the Union Jack flag at the base of the glass which adds that premium British touch to the overall look and feel.

“Connor’s Stout Porter continues to deliver innovations that promise to give modern stout lovers the opportunity to ‘Taste the Good Times’ anywhere, anytime! This new glassware’s exceptional design aims to add that extra premium touch to the Connor’s Stout Porter draught experience both at home and at their favourite bars,” commented Stefano Clini, Managing Director of Carlsberg Malaysia.

To bring home the delightful British-pub-like experience, consumers will be able to own their very own new 250ml glassware anytime they purchase an 8-can pack of Connor’s at super and hypermarkets or at Carlsberg Official Store Shopee. At entertainment outlets, drinkers can also take a 250ml pint glass home with the purchase of three full pints or six half-pints of Connor’s.

Consumers will also be thrilled to know that an added reward of a Marshall Acton II Speaker worth RM1,299 will be given away as a Grand Prize or a limited-edition Connor’s Dartboard worth RM400 is up for grabs, all available through purchases of Connor’s at super and hypermarkets and Carlsberg Official Store Shopee from now until 31 July 2022.

The deal also extends to entertainment outlets and with any purchase above RM20 at participating convenience stores from 1 July to 31 August 2022. For more information, follow Connor’s on Facebook at www.facebook.com/ConnorsMY and Instagram at www.instagram.com/connorsmalaysia.

*All promotions and contests are open to non-Muslims aged 21 and above. When purchasing and enjoying Connor’s, remember to #CelebrateResponsibly – if you drink, don’t drive!




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Friday, June 24, 2022

Encouraging proper menstrual health hygiene

Aurelius Healthcare, the healthcare group behind Aurelius Hospital Nilai, has launched its Menstrual Hygiene Awareness Campaign to highlight the importance of menstrual hygiene among students and young adults. In conjunction with Menstrual Hygiene Day which is observed globally on the 28th of May, this campaign aims to break the silence and change negative social norms surrounding the topic of menstruation.

The World Bank estimates that at least 500 million women and girls globally have limited access to adequate facilities for menstrual hygiene management. Lack of education and improper sanitation infrastructure compound the issue, leading to poor menstrual hygiene across many communities. This has a direct effect on educational opportunities as well as the health and overall social status of women and girls around the world.

Period poverty–which refers to the inaccessibility of menstrual hygiene products due to financial constraints–has caused a wide health gap in our lower-income communities. Additionally, age-old taboos and stigmas attached to menstruation have formed an overall culture of silence around the topic, resulting in misinformation which in turn, can have severe ramifications on the health and dignity of girls and women.

As part of efforts to address this, Aurelius Healthcare is hosting a series of activities designed to not only encourage proper menstrual health hygiene but also to bring this topic to light among the public and destigmatise menstruation in Malaysia. With the approval of Jabatan Kemajuan Orang Asli (JAKOA), Aurelius Healthcare has partnered with Libresse to distribute pads and panty liners to over 500 women and girls from the Kampung Sungai Mahang Orang Asli village in Nilai, Negeri Sembilan. The team was able to spend time with the community there and provide educational tips on maintaining good menstrual hygiene.

Aurelius Healthcare is also working with the Department of Environment (Jabatan Alam Sekitar) on its Kempen Hindari Penggunaan Plastik Sekali Guna, to educate the public on the proper disposal of menstrual health products as well as other environmentally-friendly alternatives.

This month-long education and awareness campaign is spread across educational institutions in Negeri Sembilan, with activities such as health talks with doctors from Aurelius Hospital Nilai, distribution of educational posters and leaflets in schools, an ‘Adopt-A-School’ program that supplies sanitary care products to students, and more. These educational institutions include Kolej Tunku Kurshiah in Seremban and Sekolah Jenis Kebangsaan (Cina) Kuo Min in Nilai.

To extend the campaign’s reach, Aurelius Healthcare teamed up with Kartini Ariffin, a local entrepreneur, producer, and professional speaker. Kartini shared her menstruation experiences with young girls as she hosted the school campaign event. During the group’s CSR outreach program, she also visited the Orang Asli village in Kampung Sungai Mahang to meet some of the girls and women there. On social media, Aurelius used its online platforms to spread the word and share handy period-related tips from Aurelius Hospital Nilai’s doctors and gynaecologists, through its #RespectMyCycle hashtag.

Dr Darshini Kumaravelo, Chief Executive Officer at Aurelius Hospital Nilai, said “Menstrual hygiene is something that we need to talk about openly, as it is vital to the empowerment and well-being of women and girls worldwide. At Aurelius Healthcare, we aim to raise awareness about menstrual hygiene, address challenges in accessing menstrual health products, and also break the taboo and end the stigma surrounding menstruation. We will continue to work with our partners in both the public and private sector to make an impact and help alleviate period poverty in our communities.”

Dr Azizah Binti Rusly, Consultant Obstetrician and Gynaecologist at Aurelius Hospital Nilai, said “Misinformation and lack of resources can lead to unhealthy menstrual health practices, which is why it is so important to prioritise education, awareness, and action regarding menstrual hygiene. Understanding the basic facts related to the menstrual cycle is key to teaching our young women how to manage it with confidence and dignity. As healthcare professionals, it is our responsibility to bridge this knowledge gap and destigmatise menstruation, in hopes that this will foster a safe, open, and shame-free space for all women and girls.”

For more updates regarding this campaign, follow Aurelius Healthcare on Facebook, Instagram, and LinkedIn.




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Wednesday, June 22, 2022

Man wins Magnum 4D Jackpot worth RM11.7m

Magnum’s Jackpot 1st Prize of RM11,716,864.00 was won on Saturday, 18 June, 2022 by a businessman from Cheras.

An instinctive purchase of Magnum’s 4D Jackpot tickets occasionally with special inspiration, saw a 39-year-old businessman win a grand total of RM RM11,716,864.00 earlier this week. The lucky man experienced a life-changing moment when the Jackpot numbers he purchased were successfully drawn on 18 June 2022, Saturday.

An occasional punter, the winner played the 4D Jackpot by purchasing a System Bet-15 for RM210.00. The winning numbers 5925 (First Prize) and 6311 (Third Prize) which won him RM11,716,864.00 were inspired by his favourite numbers plus lucky numbers respectively. He has consistently purchased Magnum 4D Jackpot recently because he started to dream big after knowing some good winning experiences both in Magnum 4D Jackpot and Magnum Life.

The lucky man also said before his winning ticket, he had only purchased 4DJP tickets occasionally as and when he felt luck is coming and the snowballing amount is high. He also told that there were few good winning experiences from Magnum but this time is the most prosperous winning experience in his life.

“I like buying Magnum 4D Jackpot because is straightforward to understand. In addition, the yellow colour is one of my lucky colours.”

“At first, I noticed that the 4D number is the draw result is very familiar and it matched my 4DJP ticket. I thought I was dreaming on the night and quickly downloaded the MyMagnum app for further confirmation.”

“I’m so happy until my hands were already shaking when I was holding my mobile phone then. At the moment, my wife thought I’m having a joke with her at night.”

“Finally, I decided to contact Magnum Careline for confirmation and verify the draw results. Only then, did I realise that I have become a multi-millionaire!” the winner said, after arriving at Wisma Magnum 4D, Kuala Lumpur to collect his prize cheque.

When asked how he will be spending his prize money, the winner said that he aims to settle his outstanding loans, invest in the business and save the balance in a bank for future needs.

As shared by a Magnum 4D representative, “We were happy for our customers. There were a few lucky streaks in June 2022 namely 05/06/2022, 14/06/2022 and 15/06/2022, as our Magnum Life Grand Prize (RM1,000 every day for 20 years!) was won in Ampang, Magnum Life 2nd Prizes were won in Desa Tun Razak, Cheras and Jalan Landak, Pudu respectively (RM1,000 every day for 100 days!).

Magnum 4D congratulates all winners and hopes that the prize money would bring positive change to their lives. It is easy to win with Magnum 4D!”




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Another impressive achievement for HELP Academy

The students of HELP Academy recently received the most number of A-Levels Pearson Excellence Awards in the Asia-Pacific region for the class of 2021.

The 56 recipients out of a total of 258 awards had to complete a minimum of three A-Level subjects at Grade A and above to qualify. Among the award recipients was Ms Sharlene Chin Hui Wen, who was formerly the A-Levels Student Council President. She scored 3A* and 1A in her exams and is currently studying Data Science at the London School of Economics. Sharlene’s leadership skills shone at the university, as a freshman in her first year of studies she won the elections to become the President of the Data Science Society at the LSE.

Professor Dato’ Zakariah Ahmad, Chief Executive Officer, HELP Academy said: “Our A-Levels students have won many awards over the years. This achievement is another indication that HELP is one of the best A-Levels centres not only in Malaysia, but in Asia-Pacific. The A-Levels Department is well-known for its excellent teaching and results, and we are indeed very proud of our teachers and students; their achievements are well deserved!”

Mr Fong Yong Bing, who scored straight A*s for Mathematics, Further Mathematics, Chemistry and Physics, and is currently studying Actuarial Science at the London School of Economics said: “The lecturers at HELP Academy are all highly experienced, and they always provided useful feedback to assist us when we encountered challenging questions. In addition, we were able to participate in the “Getting the Edge” programmes every week which helped to build up teamwork and leadership skills amongst the students.”

“I scored A*s for Biology, Chemistry and Mathematics, and I managed to score them largely due to my teachers at HELP Academy because they had been very supportive of me. Whenever I asked questions, they were always willing to help me. They gave notes, past year questions, and they just did a lot of the work for me, so I didn’t really have to do anything extra because they had given me everything I needed to achieve my A*s,” shared Lim Rui Wen, who is currently studying Biological Sciences at Imperial College.

These testimonies underscore the importance of highly experienced and trained teachers. Many of the teaching staff in the Department of A-Levels have more than 20 years of teaching experience with the A-Level syllabus. As such, they possess the knowledge and expertise not only to convey the subject matter clearly but also to guide the students on effective exam techniques.

“Students select HELP’s A-Levels based on the strong reputation of the teaching staff. The students want to do well, so half the battle is already won,” said Ms Kanagambigai Manickavasagar who has been teaching chemistry for 22 years.

Ms Aw Seng Hong, who has been teaching Further Mathematics for 30 years said that she takes her teaching very seriously. “My students’ successes reflect my ability as a teacher. That’s why I do my best each time,” she remarked.

HELP Academy has coached numerous students for entrance into the world’s top universities such as Oxford, Cambridge, the London School of Economics, Harvard, Columbia, Stanford, and the University of Queensland, to name a few.

Last weekend, a tea party was held to celebrate the success of these achievers. Achievers who are still present in Malaysia attended the party, and some parents represented their children who are currently studying abroad. It was a very proud moment for all. Pearson Edexcel gave its support to the event by sending several representatives.

The A-Levels Department has recently moved to its new premises in Wisma HELP with upgraded facilities, and its new science labs are expected to be completed within the next few months. It is currently accepting students to join the July and September 2022 intakes.




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Tackling learning poverty

A WORLD Bank report stated that 13% of students in Malaysia at late primary age are not proficient in reading. It is expected that due to COVID-19, 10% more students will fall into learning poverty. Learning poverty is defined as being unable to read and understand a simple text by age 10.

To bridge the educational barrier, Taylor’s University School of Education officially launched Projek BacaBaca, a community-based initiative designed to address the inequity among students affected by the COVID-19 pandemic. The launching event was conducted on June 18 at the institution.

Projek BacaBaca, in its first phase, was a six-month programme in which volunteers and reading coaches from varied backgrounds conduct inclusive one-on-one reading sessions in English and Bahasa Melayu with primary school students over the phone, thereby enhancing their reading and learning skills.

The initiative is meant to assist parents and communities in supporting the literacy development of their children by using an evidence-based strategy to improve learning outcomes.

“Research indicates that children whose reading proficiency is below grade-level average are more likely to drop out of school because they are unable to use their reading skills to excel in other subjects,” said Deputy Vice-Chancellor and Chief Academic Officer of Taylor’s University, Professor Dr Pradeep Nair.

“As a driven-purpose-university, where learning focuses on developing solutions to societal challenges, our academics and students in the ‘Education for All’ impact lab worked with communities, businesses, and non-profit organisations to address low reading proficiency among B40 students,” he added.

Professor Dr Pradeep also stated that through Projek BacaBaca’s efforts, the gaps faced by 6–9-year-old students were filled using efficient methods that paved the way for their literacy growth, as their reading abilities in both languages improved by 64% in Bahasa Melayu and 86% in English after six months.

Phase one of Projek BacaBaca was conducted between June and December of 2021 with 30 students from PPR Seri Alam and 30 volunteers, primarily from Taylor’s University.

Meanwhile, phase two this year involved 100 students from Cheras, Klang, Banting, Petaling Jaya and Kota Belud Sabah that were assigned to one reading coach each to increase their reading comprehension skills.

Dato Indera Syed Norulzaman Syed Kamarulzaman, chairman of the Mah Sing Foundation, said that since the foundation’s inception 15 years ago, it has been a priority to better the lives of the underprivileged and marginalised populations, especially the B40 children.

This exclusive sponsorship of the Projek BacaBaca speaks well for one of MSF’s pillars, education. “We believe that education is the best long-term investment when every child is given the chance to develop and realise their full potential,“ he continued.

“As per the feedback we’ve gotten, this programme has had several positive effects on students’ capability to comprehend the importance of their studies. Even without decent gadgets or a stable internet connection, students can participate in this programme through alternative channels, such as phone calls,“ he added.

Hema Letchamanan, a senior lecturer at the Taylor’s University School of Education, outlined the project’s goals at the event’s launch: “This project aims to provide them with an avenue to catch up on their studies through personalised reading sessions and quality reading materials.”

She also added that all one needs is a telephone connection to conduct the one-to-one reading lessons twice a week with reading coaches and mentorship sessions.

Alongside the reading sessions, Projek BacaBaca+ is a continuation of this effort, primarily encouraging students from Chinese and Tamil primary schools to attain Mastery level (TP) 4 to TP6 in their Bahasa Melayu literacy assessments before entering Form 1, as mandated by a recent government policy.

The concept is now being implemented face-to-face with 20 students at SJK (T) Seaport as part of rigorous coaching to help students improve their language skills, thereby enabling them to ascend the academic ladder with more ease.

This project is an example of the Taylor’sphere ecosystem whereby like-minded partners, academics, and students come together to reach the country’s most vulnerable populations to provide them with the help they need.

For further enquiries about Projek BacaBaca or for those interested in becoming a reading coach, email bacabaca@uni.taylors.edu.my.




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Tuesday, June 21, 2022

Astro Kem Badminton 2022 is back!

Astro Kasih continues its commitment to championing education through sports with the return of Astro Kem Badminton 2022. AKB 2022’s main purpose is to give future young shuttlers the golden opportunity to be discovered, trained and nurtured by Malaysia’s national players turned professional coaches.

AKB 2022 is open to all Malaysians who are between the ages of 10 to 12 years old (born between 1 Jan 2012 and 31 Dec 2010, both dates inclusive) 2022. The Selection Camps are held in five states, which are in Johor Bahru, Penang, Kuala Lumpur, Sabah and Sarawak starting from 24th June.

Pre-register now for your chance to be trained by professional coaches. For full slots, walk-ins are also welcomed at each venue starting 8 am onwards. Register for free now at https://www.astro.com.my/rancangan/kem-badminton.

FOLLOW ASTRO KASIH:

FB: https://www.facebook.com/astrokasihmalaysia/

IG: https://www.instagram.com/astrokasih/

Watch AKB 2022 video here: https://www.youtube.com/watch?v=rcH4DSb1ri4




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Festival for durian lovers

After two years of limitations due to COVID-19, durian lovers from all across the globe can now look forward to satisfying their cravings at the grand international event - Malaysia Int’l Durian & Cultural Fest 2022. The festival will feature Malaysia’s favourite durian varieties, allowing visitors to indulge and distinguish the differences in taste, texture, and aroma of the various assortment of durians.

Dking, one of the biggest names in the durian industry, is partnering with Tourism Malaysia - a major contributor to the socio-economic development of the nation to enhance the uniqueness of Malaysian arts, culture and heritage for the growth of the country’s tourism and culture sector in conjunction with promoting Malaysia as an outstanding tourist destination locally and internationally.

The festival is aimed at spreading global awareness of the countless varieties of delectable durians that are attainable in Malaysia. Additionally, the festival also serves as a platform for visitors from all walks of life to experience Malaysian culture through food.

Over the past decade, Malaysia has been ravished by the rise of durians in the market, allowing for Dking to make its name while retaining the most important aspects of food culture. What was once a hobby and favourite food is now converted to be one of the most popular and in-demand Durian brands in the country, bagging them numerous awards, namely - the Malaysia Tourism Gold Awards 2021, Asia Pacific Top Excellence Brand Awards, and The World’s SMEs Bestbrands E-branding Awards.

However, Dking wasn’t always the established brand seen everywhere. In fact, the business was formed when the Founders of Dking, Simon Chin and Leron Yee, were faced with complications that led to the end of their prior beauty and wellness occupations.

With chump change in their savings, they took to the night markets and surveyed business opportunities that were deemed profitable. Noticing that stalls that sold fried foods were doing well, they had an idea to start selling something fried of their own. However, most of the stalls were selling the same variety of fried foods such as fried bananas and fried jackfruits, which they found was not eye-catching enough. It was then that they decided to take it to the next level; this birthed the famous Fried Frozen Durians, a product that was highly sought-after among prestigious F&B chains, hotels, and supermarkets even up until now.

Having made a fortune from the night markets by selling Fried Frozen Durians, the founders realized a great demand for the fruit itself and soon ventured into selling premium quality durians in SS2, Petaling Jaya. Their passion for durians and the happiness they brought to consumers led them to being the established brand that we see today.

Among the many achievements that Dking has conquered throughout the years, highlights and turning points of the brand involved being selected as durian caterers for the visit of Xi Jinping, the President of China, to Malaysia and an invitation to Alibaba's Initial Public Offering (IPO) in 2019. Simon and Leron were selected to be among the 10 people to be acknowledged on stage by Alibaba and other prominent VVIPs.

Their durians were not only in demand in Malaysia but also in the Chinese market, because of this, Dking was actually given permission to export durians to the Chinese market. The result of this allowed them to export 20 tons of Musang King durians to China by air. From then on, Dking has continued its part in being a juggernaut for Malaysian food culture internationally.

When the COVID-19 outbreak began, Dking had to pause its extravagant events due to increasing cases of COVID-19 and border restrictions. Hence, now that the borders have been reopened in most countries, Dking and Tourism Malaysia are delighted to share Malaysia’s best offerings to the world at the three-day, all-you-can-eat buffet-style Durian festival.




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Monday, June 20, 2022

Badminton legend Chong Wei joins TikTok

In conjunction with the various sporting events in the first half of the year, Malaysia’s most-loved sports hero, Datuk Wira Dr Lee Chong Wei has joined TikTok, a leading destination for short-form mobile video. Thus far, he is seen pledging support for national athletes, sharing his experience and knowledge in the sports scene, showcasing parts of his life and interacting with other users on the platform.

Regarded as one of the most popular sports in Malaysia, badminton supporters are even seen rallying on TikTok with hashtags such as #badminton receiving over 280.5k video uploads and 5.7 billion views, #badmintonplayer attaining approximately 48.3k videos created and 1.1 billion views, and #thomascup garnering close to 6.2k video uploads and 142.6 million views.

“With the insights from the recent Thomas Cup and SEA Games 31, we are expecting people to continue gravitating to TikTok for iconic moments in sports, including the upcoming Malaysia Open. That is why we are excited to have our national hero, Datuk Wira Dr Lee Chong Wei on board the platform to stand united with fellow Malaysians to support the national athletes. Since more users are also leveraging TikTok as an alternative platform to learn new skills, we hope to be able to bridge professionals with passionate users so that they too can catch the spirit of sportsmanship,“ said Darren Quek, Strategy Operations Manager, TikTok Malaysia.

As a retired sportsman, Chong Wei strives to pass on the country’s beloved sport to the next generation by cultivating passion and nurturing good sportsmanship. With his presence on TikTok, he continues to fuel the passion of badminton enthusiasts through his lifestyle.

“I am glad to be part of the TikTok community as it’s heartening to see many Malaysians pursuing sports like badminton. While many know me as a badminton legend, I am looking forward to using the platform to get to know more like-minded users, be my authentic self, share my stories, and transfer my knowledge of the sport through these short-form videos,“ said Chong Wei.

On 9 pm, 22 June, Chong Wei will also be making his first TikTok live appearance with Indonesian badminton legend, Taufik Hidayat on #BadmintonLegendsLIVE.

Leveraging on the excitement for upcoming Indonesia and Malaysia Opens, this first-of-its-kind live session unites users across two nations as they tune in to their national badminton heroes look back on past matches, including those they competed against each other, share fun facts and insights about their career as sportsmen, and interact with fans.

Download or open the TikTok app today to catch the #BadmintonLegendsLIVE Livestream or follow Chong Wei on his channel. TikTok is available for free on iOS and Android via the Apple Store, Google Play Store and Huawei AppGallery.




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Sunday, June 19, 2022

175 years of brewing excellence

The year 2022 is Probably the Most Memorable Year for the employees and friends of Carlsberg Malaysia as one of the leading brewers in the world – Carlsberg celebrates its 175th birthday globally.

To commemorate this milestone, Carlsberg Group Chief Executive Officer Cees ‘t Hart visited the Malaysia operations to also celebrate the 50th anniversary of the first Carlsberg Danish Pilsner manufactured locally in the Shah Alam brewery. Carlsberg Malaysia is the first brewery built outside of Copenhagen, Denmark.

Evolving from a global flagship brand to Probably The Best Beer in the World – Carlsberg Danish Pilsner, the operations in Malaysia have also innovated its brew and drinking experience with two quality brews, namely Carlsberg Smooth Draught that is brewed longer for its signature smoothness and the strong and full-bodied malty lager, Carlsberg Special Brew, offering a perfect pint of beer for every beer lover at any occasions.

Reiterating its commitment to deliver Probably The Best drinking experience, the brewer has also refreshed the identity and upgraded the packaging of both Carlsberg Danish Pilsner and Carlsberg Smooth Draught in 2019 and 2021 respectively, making it a progressive brand that Just Keeps Getting Better – 175 years today and years ahead.

“Malaysia is one of the key growth drivers in Asia for the Group. I’m very proud that Carlsberg Malaysia is agile, resilient and safely navigated the storm and emerged stronger than ever, throughout the pandemic. The second half of the year poses three main challenges – the uncertainties of COVID-19, the impact of the war in Ukraine and the growing global inflation. I have full confidence that, together with our customers, partners and employees, Carlsberg Malaysia will continue to brew for a better today and tomorrow,” said Hart, making his first visit to Asia after the travel restrictions are lifted in Malaysia.

Confidence over the growth opportunities in the country and proving the Group’s long-term commitment to invest in Malaysia, the Carlsberg Group has set aside a capital expenditure (CapEx) of RM110 million to upgrade its Shah Alam brewery, the largest investment the local brewer has made in 30 years. This investment is set to modernise its production facilities to deliver higher efficiency and enable greater flexibility in packaging options as well as sustainability performance in energy, water and waste management.

While it has been tough for Carlsberg Malaysia, given that the brewer’s operations were suspended for 122 days due to the COVID-19 lockdowns in 2020 and 2021, it recognises and acknowledges that its People are the backbone of its success.

In Leading with Care and building a Diverse and Inclusive Culture, the brewer had placed great emphasis on safeguarding its people and the development of its talents. Some of these efforts include accelerating the vaccination programme of the entire workforce last year, mandatory weekly swab test, as well was exporting five of our local talents to three countries (Hong Kong, Singapore and Cambodia) last year, and ensuring that policies and practices are catered to support employees who had family and personal commitments.

Guided by its Purpose of Brewing for a Better Today and Tomorrow, Carlsberg Malaysia has evolved from its sustainability programme to implement a more inclusive environmental, social and governance (ESG) priorities.

To date, Carlsberg Malaysia remains a counter of note within FTSE Russell’s FTSE4GOOD Bursa Malaysia (F4GBM) Index and achieved a Morgan Stanley Capital International (MSCI) ESG ratings of “AA”.




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Wednesday, June 15, 2022

Learning from the past to build a sustainable future

The highly anticipated Sustainable Brands Kuala Lumpur Conference 2022 (SB’22KL) will be held this June 21 and 22, drawing top sustainability experts who will share their experiences, amid renewed global interest in the subject.

The theme for this year’s Conference is “Build Back Better - Learning from our past in designing a more sustainable future”. The event will be held virtually for the second consecutive year and offers a fascinating insight into the importance of sustainability in modern business practices, exploring social, environmental and financial considerations.

SB’22KL brings together thought leaders from some of the world’s largest brands, most influential NGOs, policymakers and social enterprises to share innovations, learnings and next practices with the community in Malaysia. This year, the event is held against the backdrop of economic optimism following a prolonged Covid-induced slump.

“The recent pandemic has exposed deep fault lines in our global societies. As we return to ‘normalcy’, it is critical to slow down and connect the dots again. We need to relearn from the stories that have shaped our current reality, in order to write a better story of our future” said Sharmini Nagulan, Conference Convenor and Managing Director of Acacia Blue, the country partner for Sustainable Brands.

“This is why the theme for SB’22KL centres around the need to draw on all the wisdom that we can glean from our past, to remind ourselves what we have learned from both the successes and failures of history.,” Sharmini said in a media release.

The Conference will start off with welcoming remarks by KoAnn Vikoran Skrzyniarz, the Founder & CEO of Sustainable Brands Worldwide and Gerald Miranda, Chairman of Acacia Blue Sdn Bhd.

The broad topics covered in the Conference range from the role of brand & marketing in sustainability, building purposeful businesses, systems thinking and design, as well as biodiversity and nature-based solutions in building back better. Additionally, leading companies such as Unilever and Tony’s Chocolonely will also be sharing their best practices in sustainability.

Among the highlights on Day One include a talk on The Drive to Net Positive by Andrew Winston (who is co-author of the best-selling book “Net Positive”) and “Planetary Health: Towards A New Development Paradigm” by Tan Sri Jemilah Mahmood, Executive Director & Professor, Sunway Centre for Planetary Health.

On Day Two, a panel discussion on “The Purpose of Business” will be moderated by Kate Byrne, the Chief Impact Officer, PopVenture and participated by key representatives from top Malaysian companies.

An annual event since 2015, Sustainable Brands Kuala Lumpur is held under the auspices of the Sustainable Brands Worldwide Conference, the largest global community of purpose-driven innovators working to help shift the world to be more sustainable.

Participants can access a repository of knowledge for their companies to stay ahead in their industries with the most up-to-date research, trends, case studies, and insights straight from the experts themselves. They could also collaborate with new partners and gain new perspectives to turn their ideas into successful tangible solutions, while expanding their network with business and thought leaders. In the past, 75% of the attendees were influential decision-makers.

There will be a stellar cast of international speakers as well as some reputable local speakers. More information on SB’22KL including the full list of speakers can be found at https://ift.tt/Dxfo3Vu

Tickets are still available on the same website and are claimable against companies’ Human Resources Development Corporation (HRDC) contributions.




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Olive Tree to open Rockafellers in Penang

Rockafellers is coming to Penang! The Olive Tree Group (“The Group”) has taken the next step in its goal to bring good alfresco dining and bar experience across Malaysia with the announcement of a fresh, new outlet for its brand – Rockafellers. Rockafellers has long established its brand outlets as the go-to place for their live music and its ambience. Big screen TV’s for a good football night or just a spacious cosy place to have a good night.

Described as a “Ye Olde Pub”, the Rockefellers Kitchen + Bar serves up the best of Northern Indian, British & Irish cuisine seeped in long history with an updated modern face. A perfect spot for barflies and casual diners, patrons will be in for an enjoyable time with its menu offering a selection of etiquette-optional finger food, scrum-delicious burgers, savoury pies and stews, charred steaks, wood-fired pizzas, homemade pastas and fused up Indian food. A must-try that is recommended by Leslie himself is Rockafellers’ mutton byriani.

Helmed by Leslie Gomez, who has been recognised by various entrepreneur titles from Asia Pacific Enterprise Awards(APEA), SME and Entrepreneurs Business Award (SEBA), and Top 10 Malaysia just to name a few; is a veteran within the local hospitality industry for 22 years in Malaysia. The Olive Tree Group is on a mission to be the ultimate entertainment destination with a dedicated team who strives for perfection. The brand is home to 12 brands of high performing restaurants and bars including La Chica, The Beach Bar, Sutraa, Soul Room, Temptations, Why Not, WoW Genting, and some of which you might already be familiar with.

Rock Bottom, that goes beyond your average ‘sports concept bar’, mixes a traditional bar ambience with the good spirit of the game and offers a little bit of everything with North Indian, European and Fusion cuisines as you groove with a live performance.

Frangipaani in Bukit Damansara creates a unique dining experience, accurately reflecting the era of the British rule in India with the best of contemporary Indian food in a luxurious and sophisticated setting.

And Luca—the latest fine dining branch from Olive Tree— is located in BSC (Bangsar) which promises to be the go-to spot for anyone who appreciates fine food and scenic environments. Presenting an ambience that’s glam with a touch of home, no night is complete without dipping into their finest dishes and a vast selection of quality wines from France and Italy.

Mr Gomez, believes that a good foundation is key and it’s not a one-man show to success. Having centralized its management operations and rolling out its brand licensing he has this humble advice – “Leaders have to understand their company is not just about one person, it’s about the whole foundation that runs the show.”

The Group has expanded into a 19-outlet enterprise with place holds across the Malaysian peninsular such as Kuala Lumpur, Genting Highlands, Johor and Malacca. This new addition in Penang marks its 20th establishment.

Since its inception, the Group has been awarded multiple distinctions from - HAPA Awards, SME 100, World Top Gourmet and Brand Laureate as one of the best places to visit, eat and drink. The Group has also recently listed Rockafellers as open for brand licensing for those interested in opening their very own Rockafellers. Leslie has big plans for the Group moving forward and one of them is to open at least 5 Rockafellers outlets a year over the next five years.

Rockafellers Penang will be opening its doors on 22 June 2022!




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Monday, June 13, 2022

Opening of Le Méridien Petaling Jaya

Le Méridien Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced the opening of Le Méridien Petaling Jaya. Owned by Jelas Puri Sdn Bhd, the new hotel features 300 timeless chic guestrooms, distinctive dining options and unique brand programmes for guests to savour the good life. Taking cues from the brand’s mid-century modern design aesthetic, Le Méridien Petaling Jaya will bring Le Méridien’s distinctive European heritage to the city of Petaling Jaya.

“We are thrilled to announce the opening of Le Méridien Petaling Jaya in Malaysia. The opening marks the fourth hotel by the Le Méridien brand in the country. We are committed to bringing the best hospitality experiences and continue expanding our portfolio further to offer distinctive and personalised experiences for travellers in the region,” said Rivero Delgado, Area Vice President, Singapore, Malaysia, Maldives, Marriott International.

Petaling Jaya is located 11km southwest of Kuala Lumpur, the capital of Malaysia. Le Méridien Petaling Jaya is strategically situated in the heart of the town and with proximity to some of the city's places of interest such as Batu Caves, PJ Performing Arts Centre, and more. Guests can also further explore the cosmopolitan Kuala Lumpur within a 30-minute drive. For regional and international visitors arriving into Petaling Jaya, the hotel is a 45-minute drive from Kuala Lumpur International Airport or within a 10-minute drive from the Sultan Abdul Aziz Shah Airport.

The distinct timeless chic design at Le Méridien Petaling Jaya is inspired by the brand’s roots in the glamorous halcyon days of travel. The 300 thoughtfully designed guestrooms and suites feature bamboo flooring to convey both tactile warmth and a feeling of spaciousness. With sleek furnishings and marble-clad bathrooms to create an element of opulence, every room is decked with unique local-themed artwork and design for a sense of place that is proudly Malaysian. Guests will also be able to enjoy premium bathroom amenities by MALIN+GOETZ which was specifically developed for the Le Méridien brand.

Designed to emulate a residential style living room, the hotel’s executive lounge, The Residence Club is the perfect space to relax, socialise or meet for business. The Residence Club is open to Platinum, Titanium, and Ambassador Elite Marriott Bonvoy members and guests who stay on suite floors, offering complimentary breakfast, all-day refreshments, and evening cocktails.

Guests can savour the good life at the hotel’s two destination dining outlets. The hotel’s all-day dining restaurant, Pasar Baru presents Malaysia’s multi-cultural mélange of Malay, Indian and Chinese flavours in a lively market-style setting. Traditional mosaic tiles synonymous with the local Peranakan heritage adorns the walls of the restaurant creating a colourful and vibrant setting to elevate the local market experience. Set atop the 30th floor against expansive cityscape views, PJ’s Bar & Grill is the largest rooftop bar in Petaling Jaya and doubles as a sophisticated restaurant specialising in grilled dishes, tantalising appetisers, and creative cocktails accompanied by a private cigar lounge, scenically situated next to the outdoor infinity-edge rooftop pool.

The rooftop also houses a 300-square-metre rooftop infinity-edge pool that offers refreshing swims and a wide-open deck for some fun in the sun. Guests can look forward to sip and savour expertly crafted cocktails and more from the hotel’s pool. The fitness centre is located on the 29th floor with sweeping views of the city and the latest state-of-the-art equipment. For the younger guests, the Le Méridien Family programme invites make-believers, aspiring inventors, junior culinarians and little culture-seekers into an immersive world where toying, tinkering and free-play are celebrated. Children up to 12 years old will receive a complimentary toy to stimulate creativity as well as a Discovery Guide - a customised list of family-friendly excursions to help unlock the destination.

The hotel also offers extensive event spaces for hosting meetings, business conferences, social gatherings, and weddings. The comprehensive array of meeting and event spaces includes a 1,700-square-metre pillarless grand ballroom that can accommodate up to 1,000 guests. The eight meeting rooms, all with natural light, are customizable into flexible venues perfect for smaller corporate and social gatherings. Each venue is illuminated with functional reflective dimmers to evoke a sense of space with classic imprints of the Malaysian Wau to signify the influence of local charm.

“We are delighted with the opening of Le Méridien Petaling Jaya in one of most recognizable commercial and residential hubs in Malaysia. We look forward to welcoming guests to unlock the sights, sounds, and aromas of the destination, showcasing European-inspired hospitality and enriching experiences to savour the moment,” said Christopher Moore, General Manager of Le Méridien Petaling Jaya.

To celebrate its presence galore, Le Méridien Petaling Jaya is offering a special room package starting from MYR330+ for a one night’s stay in a Deluxe Room inclusive of breakfast for two, Internet access, 20% discount at all F&B venues (excluding alcohol and tobacco) with 1000 Marriott Bonvoy points. The package will be valid until 30 June 2022. For more information, please call the hotel at +603-7682 0000 or book at www.lemeridienpetalingjaya.com.




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Best of the best!

Staying true to its core brewing principles that consistently make the perfect first sip of Heineken beer, Heineken Malaysia Berhad (HEINEKEN Malaysia) brought its consumers on an immersive journey through the Heineken Star Quality Experience, held over the weekend in The Square, Publika, Kuala Lumpur. The experience was elevated with the return of the Heineken Star Academy finale, a nationwide contest in search of its Star Quality National Champion.

Returning after two years, the Heineken Star Academy announced seven finalists from various bars across the nation racing for the coveted top spot. Through this programme, participants and aspiring Star Bartenders underwent training in mastering the art of bartending and the iconic Heineken Star Serve.

All seven finalists hailing from different regions nationwide were present at the grand finale. Ultimately, Vickson Leong from Speakeasy Bar & Kitchen, Ipoh, Perak, was named the Heineken Star Bartender of 2022. Apart from bringing home the coveted title, Leong also walked away with a three-day, two-night all-expenses-paid trip to Langkawi, alongside a host of other prizes.

“It is truly an honour to be crowned the Heineken’s Star Quality National Champion tonight. I am very happy and excited to receive this recognition after all our months of training. It has been such a great experience – I want to thank all of our trainers at the Star Academy, as well as all the other finalists who pushed me to become better and deliver that Star Quality that Heineken is looking for,” Vickson Leong shares.

Apart from crowning its latest Star Quality National Champion, the finale was held amidst the Heineken Star Quality Experience at the same location, where invited guests and trade partners were treated to a walkthrough of the Heineken Star Brewery to see for themselves Heineken’s five fundamental Star Brewing Principles. Here, guests walked through an experiential maze to see, smell and touch all the components behind brewing the perfect Heineken.

Taking them through the experience were Heineken experts who highlighted the importance of using only the best ingredients and unique brewing process, i.e. its unique horizontal brewing process, special A-yeast, and more. Moreover, the journey ended with the Heineken Star Bar, leading guests to try their hand at a perfect pour! When the journey concluded, each guest was served a pint with a photo-taking session to commemorate the first drink of the night.

Take the First Sip Campaign

At the Star Quality Experience, guests were treated to an exclusive preview of the upcoming ‘Take the First Sip’ campaign happening in the next two months.

The Take the First Sip campaign puts the spotlight on Heineken’s brewing principles, all of which are crucial in ensuring that each glass of a Heineken always delivers on the most refreshing first sip.

Beyond that, Heineken will bring to life a series of refreshing experiences including the revival of nightlife and a month-long takeover of a special venue. Consumers can stay tuned for more updates on these activities, guaranteed to provide memories that they can truly look forward to – all beginning with one refreshing first sip of Heineken.

*Heineken and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.




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Sunday, June 12, 2022

The pride of Micro-business in the new era

During the press conference of Sunzen Group and Xmegami held at the EQ Kuala Lumpur’s ballroom, Sunzen Group announced that Ecolite Biotech Manufacturing Sdn. Bhd., one of its subsidiaries, together with a well-known micro-business Xmegami will enter a joint venture to invest in a health care facility and share their future direction.

Sunzen Group’s subsidiary, Ecolite Biotech Manufacturing Sdn. Bhd. combines ingredients into formulas derived from traditional recipes through modern facilities, to popularize nourishments and make it convenient for the public to get nutrition and be healthy. In addition, Ecolite provides original equipment manufacturing (OEM) and original design manufacturing (ODM) both in compliance with GMP, HACCP, MeSTI, VHM and certification standard of Halal from JAKIM. This collaboration has expanded Ecolite from traditional to modern health care, which is a breakthrough for the company in the health care industry.

Xmegami Sdn. Bhd., a low-capital Internet start-up platform, was founded in 2017. A new company that is full of energy and vitality, innovative, lofty ideals, and forward-looking. Xmegami has helped several thousands of partners with primary jobs and stay-at-home moms to earn money on this platform while enhancing their value, having an additional income, and improving their quality of life. Aside from the Malaysian market, Xmegami will expand its business to Singapore, Taiwan, Hong Kong, and Indonesia.

Group Managing Director Mr Teo Yek Ming said the 3 major businesses of Sunzen Group are finance, animal health, and human health. With the improvement in quality of life, people are becoming more aware of their health and more are interested in health care products. Ecolite and Xmegami’s collaboration can complete the group’s ecology in the human health care industry. This also contributes to a major improvement in the overall business of Sunzen Group.

Director of Xmegami, Cheong Sheue Xin stated she hopes this joint venture will bring in more effective health products. She added that the Xmegami factory will prioritize the development of product formulation and product quality. The team will then bring these products to local and overseas customers through various online and offline marketing channels.

Sunzen also plans to use the extra factories in its animal health care industry for Ecolite to sustain development in human health care which helps to generate profit for the group. It is expected that factory equipment and facilities will be completed and start production by the end of this year.

Sunzen Group believes this collaboration allows us to leverage on each party’s strengths to become one of the top healthcare brands in Malaysia and to go abroad to become the pride of healthcare brand manufacturers in Malaysia and create long-term value for shareholders.




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UTAR to hold Open Day

UTAR will hold an Application and Open Day on June 18-19 and 25-26, 2022, from 9 a.m. to 5 p.m.

Students and parents are invited to attend the Open Day events on campus, which include asking questions about study options with our programme advisors, meeting the Deans and attending career talks, taking a guided campus tour, and applying for admission.

There will be career workshops as well to assist those who are unsure of which career they would like to pursue.

Visitors to the Open Day can also learn more about the various scholarships and financial aid available.

SPM trial results are accepted for application. For more information on the Open Day, visit https://study.utar.edu.my/openday.php




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Friday, June 10, 2022

A lucky strike

A lady has won the Magnum Life Grand prize of RM1,000 a day for 20 years, making the lucky lady the 7th winner since the game launched in April 2018. Her lucky winning numbers were 08-10-16-18-28-32-33-35, and she found out the win after her father helped her to scan the Magnum Life ticket using the MyMagnum app.

The lucky lady from Ampang, Selangor experienced a life-changing moment when the Magnum Life numbers, she purchased were successfully drawn on June 5, 2022, Sunday.

A loyal customer, the winner played the Magnum Life by purchasing a Magnum Life lucky pick ticket with 10 bet lines for RM10.00. The customer always purchased her favourite 4D classic numbers together with a lucky pick ticket displayed at the sales counter. Sometimes, she also will get her father to help and purchase at an outlet nearby.

The lucky winner also said prior to her winning ticket, she and her father had only purchased tickets occasionally on a sharing basis with family members

“At first, I thought I was dreaming on the night of the Draw Result shown from MyMagnum apps. I saw the winning amount via the app but didn’t want to believe it. The said winning ticket was brought by my father on my birthday”

“My hands were already shaking when I was holding my mobile phone then. Is that real, Did We Win? I refuse to believe the results at first.

“I decided to make a call to Magnum Careline for confirmation and just to be sure. Only then, did I realise, I became a multi-millionaire!” the winner said, after arriving at the Magnum Headquarters to receive her winning cheque.

When asked how she will be spending her prize money, the winner said that she aims to share it with her family members, especially her father and allocate some amount as a family fund for future needs. It was double happiness to her as the winning was collected on her daughter’s birthday.

“We could not be happier for our customers. There were a few lucky streaks in May 2022 namely 21/05/2022 and 15/05/2022, as our Magnum Life 2nd Prize was won at Puchong and Kuching respectively (winning RM1,000 every day for 100 days!).

We in Magnum would like to congratulate our winners and hope that the prize won would bring positive changes to their lives!” shared a Magnum representative.




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Wednesday, June 8, 2022

Own your expression

Atome, Asia’s leading buy now pay later brand, in its latest regional campaign, is inviting everyday people, including Gen Z and Millennials, to submit their fashion and beauty expressions via social media platforms, Instagram and TikTok. Rolled out across seven markets Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Taiwan and the Philippines, the campaign, titled “Own Your Expression”, will seek out how Asia’s younger generation create and style their own looks and challenge conventional fashion and beauty norms.

As Atome supports the ideal that everyone should have access to their aspirations, the ground-breaking campaign will encourage everyday people to showcase the look that defines them, rather than what convention tells them how they should look.

The month-long campaign in June will also be supported by out-of-home ads and interactive series of online, social and on-ground activities to engage consumers in Asia to create, style and express themselves through fashion and beauty.

Helmed by Atome’s global ambassador, K-pop superband ASTRO, the “Own Your Expression” user-generated content (UGC) social challenge kicked off on June 4 and will run for two weeks. Atome users from across the region will be invited to film themselves doing a short catwalk in their original look, make-up and outfit using Atome’s “Own Your Expression” filter and upload short videos on their own Instagram or TikTok accounts. Up to 30 winners across markets will be chosen based on the creativity and originality of their looks. Over 1 million looks and 1,200 miles of “runway” is expected to be created during this phase of the campaign.

At the end of this challenge, a Look-a-Zine, a hybrid lookbook-cum-magazine, will be curated to showcase a collage of submissions featuring the most unique and original fashion and beauty styles, thereby becoming a publication which showcases how everyday Asians see themselves, as opposed to traditional lookbooks styled by professionals.

A winner from Malaysia will also be invited to take part in the runway fashion show, which will be live-streamed across Asia, held on June 25 at Suntec City West Atrium in Singapore. A 4,500 square feet experiential pop-up store featuring fashion and beauty brands such as Zalora, ALDO, and SHEIN will also be held at the same location.

“We’re excited to work with Atome on their latest campaign and provide shoppers access to their favourite fashion and lifestyle brands. ZALORA is committed to delivering the best online shopping experience in the region by providing trendy, authentic, and the most sought-after products available all in one destination delivered to customers’ doorsteps. Our partnership with Atome enables a convenient way for shoppers to pay for their purchases, giving more people the chance to discover the joy of online shopping. We look forward to seeing more people express their individuality through fashion, and we can’t wait to see some interesting looks on them!’’ expresses Kannan Rajaratnam, Regional Director of Payment and Customer Operations, ZALORA.

“The definition of fashion and beauty, especially in Asia, is fast changing. Traditional norms which say what one should wear or how one should look are being challenged by today’s generation of young consumers, who are expressing themselves in fun, creative and original new ways in fashion and beauty. As a vibrant fashion and lifestyle brand, Atome pays homage to this demand for authenticity, originality and inclusivity by Asia’s new generation of consumers, who are taking back control of their beauty and fashion choices and aspirations, as well as their state of mind and view of the world.” said Vangie Hu, Vice President of Marketing for Atome.

Please refer to the Appendix for details on the campaign and activities. Campaign brand videos can also be viewed on Atome’s YouTube channel.




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Tuesday, June 7, 2022

Uncage new passions

Tiger Crystal’s Fire Starter platform went live in May to empower Malaysians to discover new passions and unlock their potential and skills. The platform’s website, https://ift.tt/YfuNn7Q features a cool AR facial recognition tool and personality assessment to enable fans to find out passions best suited for them.

The results - be it bouldering, rollerblading, dancing, jump rope, or freestyle football – can then be downloaded and shared on Instagram and Facebook with the hashtags #FireStarterMY and #TigerCrystalMY with @tigerbeermy tagged. Each posting stands to win exclusive classes and prizes weekly since it kicked off until 7th June 2022.

The highlight of the campaign is the action-packed weekend of the Fire Starter District Festival that started today and will be ongoing until 5th June at Sentul Depot. The festival is the place to be for fans to truly uncage their inner fire by discovering a new passion and trying them out first-hand with the guidance of mentors, as well as connecting with like-minded individuals over some crystal-cold Tiger Crystal.

The atmosphere at Sentul Depot was transformed into a hub of passion points, with attendees excited to try out their passion at the unique and interactive game cubes. What’s more, fans who attend the festival will get to redeem three crystal-cold Tiger Crystal bottles.

Exciting prizes worth more than RM5,000 total are up for grabs at the festival for fans. The prizes that can be won for fans who explore their passions at the respective game cubes are:

-a pair of rollerblades

-a bouldering kit with climbing shoes, chalk ball, chalk bag, and handhold brush

-exclusive dance lessons with Patrick Tee and Charles Saw of D Skills Academy

-an exclusive private class and limited-edition Tiger Crystal beaded jump ropes

-a football kit with futsal shoes, ball, shirt, and bag

“As a brand that aims to empower its drinkers to uncage their inner fire, the Tiger Crystal Fire Starter platform encourages fans to take that first step to explore something new in life. We want to remind our fans to not let the fear of failing to hold them back, hence we’ve collaborated with knowledgeable mentors to guide them along the way. The Fire Starter community will be a catalyst for fans to continue to hone their skills in their newly discovered passions for months and even the years to come,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

If you missed the festival happening from now until 5th June, you can still sign up for classes and follow the updates on the Fire Starter campaign at https://firestarter.tigerbeer.com/ and their social media pages at www.tigerbeer.com.my and www.instagram.com/tigerbeermy.

*Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.




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Raising menstrual hygiene education

The National Population and Family Development Board (LPPKN) and Kotex today announced their partnership on the KIT SERI programme as a proactive measure in dealing with period poverty in Malaysia. The partnership will encompass two core components namely, menstrual hygiene education amongst teenage girls and the supply of sanitary pads to 130,000 girls from the B40 community that has been identified for the programme.

Period poverty refers to inadequate access to feminine hygiene products as well as a lack of education on period management and menstrual waste management.

According to Abdul Shukur Abdullah, Director General of Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN), “Period poverty is often simply referred to as the lack of access to feminine hygiene products when the reality and implications are far greater. Period poverty can inadvertently result in girls missing school, compromised mental health caused by unwanted stigma and taboos surrounding menstruation and more. Therefore, the allocation of RM10 million in Budget 2022 by the Malaysian Government to provide a free monthly supply of pads to 130,000 girls from B40 households must run in parallel with increased education and awareness on menstrual hygiene and management, especially amongst teen girls.”

As part of the partnership, Kotex and LPPKN will be working with teachers from 1,124 schools nationwide to deliver talks on period management, menstrual hygiene as well as reproductive health. More than 500 teachers have participated in the training session to date.

Abdul Shukur further added, “With the right understanding of puberty, usage and disposal of period management products, we can normalise period for Malaysian girls so they can pursue a lifestyle where they are confident and do not feel small just because they are menstruating. Besides, a strong support system consisting of teachers, friends and family will also help reduce the risk of mental stress amongst teenage girls due to period.”

Meanwhile, Rahul Asthana, Managing Director of Kimberly-Clark Malaysia said, “We are extremely encouraged to see Malaysia’s policymakers making structural changes in a bid to eradicate period poverty in the country and to be able to work with LPPKN on this KIT SERI programme to tackle this issue. Kotex has always championed women’s progress across the globe to fight against period stigmas and barriers. Over the past 20 years in Malaysia, Kotex has successfully empowered some 1 million girls and women through our menstrual education and product donation programmes which we run in partnership with schools, universities, and NGOs. Hence, this journey that we are now embarking on with LPPKN and the teachers is even more meaningful as this will enable us to impact even more girls in Malaysia and set them up for even greater progress.”

To overcome the challenges posed by Covid-19 and appeal to a digital-first generation, the feminine hygiene brand launched the Kotex #SheCan Project in 2021 to allow teenage girls to learn about menstrual hygiene, mental health and body positivity in a fun, interactive and gamified format online. The modules are approved by the Ministry of Education (MoE) and are free for all.

Additionally, over the past six months, Kotex has donated more than 100,000 packs of sanitary products to help women and girls in need across the country. Kotex also assisted Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls), Women’s Aid Organisation (WAO), World Vision and others with the flood relief efforts last December.

To try your hands at the free menstrual hygiene education game, visit Kotex #SheCan Project, at https://www.kotexshecanproject.com/ and check out Kotex’s Facebook and Instagram for more information.




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Friday, June 3, 2022

Diverse careers for doctors summit

Medic Footprints Malaysia (MFM) is proud to announce the first-ever Diverse Careers for Doctors Summit in Malaysia on Saturday, August 20, 2022, at the IDCC, Shah Alam from 8 am to 6 pm.

Dr Selina Chew MFM Managing Director states that “The Summit is being organized for doctors and medical graduates who want to move from a clinical career to other healthcare careers. The aim of the Summit is to showcase to doctors the many career options in healthcare and how doctors can continue to impact patients outside of clinical medicine”.

The Summit will gather in one place doctors who wish to make career changes, doctors who have made successful career transitions to other industries, and potential employers who hire doctors. This one-stop centre enables doctors to network, find mentors, speak with potential employers, and submit their resumes to potential employers. Of late, there has been an outflow of doctors from the government service.

According to the Ministry of Health, between 2017 and 2021, a total of 2,032 contract doctors resigned from government service. Medic Footprints Malaysia (MFM) is the only platform in Malaysia committed to connecting doctors with diverse careers, be it in clinical or non-clinical professions.

Doctors wanting more information are requested to visit: https://medicfootprints.com.my/diverse-career-summit-for-doctors/

For further information, please contact Dr Selva Gabriel at selva@medicfootprints.com.my or at 012-2671061.




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Thursday, June 2, 2022

Hallyu Calling

With the heightened interest for all things Korean and South Korea opened for tourism, Korea Tourism Organization Malaysia Office welcomes all Malaysian Travellers to come to enjoy Korea with its beautiful mountains and oceans, colourful cities and nightscapes, dynamic culture, and delicious K-Food!

Korea Tourism Organization Malaysia Office with its continuous efforts to promote South Korea as the top travel destination for Malaysians will have a series of campaigns in line with the global campaign “Travel to Korea Begins Again”. Working closely with Korean Air, offering unassailable service with amazing comfort at the best ticket deals and airfares, and Trazy, Korea’s #1 one-stop travel booking site, Korea Tourism Organization Malaysia Office is offering up to 10% off Korean Airline Tickets and 5% off Trazy Packages. Also, with the purchase of a Korean Air Ticket, visitors can get 10% off Trazy packages. This campaign will run until 30 June 2022. For more information, visit https://www.trazy.com/event/Travel-to-Korea-Begins-Again-Promo

On top of that, visitors can visit KTO’s Welcome Centers located at Terminal 1 and Terminal 2 of Incheon International Airport to redeem a welcome kit as well as coupons. Visitors can also receive a wide range of discounts for mobile data, transportation, shopping, tourist attractions etc. on the Travel to Korea Begins again website. For more information, visitors can visit the official KTO HQ website for more information: https://english.visitkorea.or.kr/enu/event/2022/begins/index.html

Subsequently, Korea Tourism Organization Malaysia Office will be organizing the first Malaysian familiarisation trip (since the global pandemic outbreak) with Korean Air from 29 May to 3 June 2022. Together with 9 Travel Agency partners and 9 media partners, including content creators, Korea Tourism Organization Malaysia Office will introduce new destinations in line with the themes of Hallyu and Wellness.

The familiarisation trip will allow participants to explore and experience different parts of South Korea such as a relaxing stroll along the ever-popular Jeonju Hanok Village, enjoying a thrilling bird’s-eye-view of Cheongpung-myeon at the Cheongpung Cable Car Jecheon, being mesmerized by immersive media art at ARTE Museum Gangneung and many more. Also, this familiarisation trip serves to aid Tour Agents partners to prepare more interesting tour packages to cater to the demands of travellers.

“Korea Tourism Organization has been consistent in promoting Korea’s cultural and tourism products, especially throughout the pandemic. We are pretty optimistic about the travel response as travellers have been eager to travel to Korea, Mr Yang Kyung Soo, Managing Director of Korea Tourism Organization expressed.

Mr Yang Kyung Soo added, “This year, our Malaysia office’s marketing tag line is “Annyeong Kawan” which means “Hello Friend”. We made this tag line because we want Malaysians to know Korea as a more friendly and comfortable destination to travel – making Korea their first travel choice”.

Travel to Korea Begins Again, See you in Korea.




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Wednesday, June 1, 2022

Dinosaurs spotted at Sunway Pyramid!

In celebration of the long-awaited epic conclusion to the much-loved dinosaur-centred blockbuster movie franchise, Sunway Pyramid is partnering with Universal Pictures to bring shoppers an exclusive larger than life experience throughout the mall.

From now until 12 June, shoppers are in for a roaring good time with a wide array of exciting Jurassic World Dominion movie-themed displays and activities that can only be experienced exclusively in Sunway Pyramid.

Taking place several years after the happenings in the previous movie, Jurassic World Dominion asks the question of whether humans and dinosaurs can co-exist – while that will be answered in the movie itself, Sunway Pyramid is creating their own Jurassic World through this campaign in the form of unforgettable experiences, activities and rewards for the next few weeks.

Shoppers can head to the Blue Concourse on LG2, where great fun awaits! They can try their hand at the Jurassic World Evolution 2 Game Zone as well as participate in several hands-on activities such as amber and dinosaur fossil making or train palaeontology instincts by searching for buried dinosaur bones.

The centre of the concourse will be filled with the stars of the movie in the form of 3-D models of Velociraptors Blue and Beta with a Tyrannosaurus Rex (T-Rex) photo booth right beside them.

Shoppers can drop by the pop-up booth by TGV cinemas that will be selling exclusive food combos that include Jurassic World Dominion merchandise at the concourse. Jurassic World Dominion pin badges will be available at all TGV cinemas IMAX locations, whereas baseball caps are available exclusively at Sunway Pyramid, Sunway Velocity Mall and Sunway Putra Mall.

Fans can also purchase the movie merchandise from a booth located in the concourse while watching clips of the movie on the LED TV wall located just behind it, creating that perfect Jurassic World atmosphere.

The excitement continues throughout the mall in various stations by participating brands such as Agenda Suria, Philips and Lego. The brands will be at LG2 Orange Avenue, LG1 space in front of Coffea Coffee and the LG1 Ice Rink Railing. These designated stations are also part of the Jurassic World Dominion adventure journey, where customers have to complete a set of activities to redeem an exclusive Jurassic World Dominion blind box with a miniature dinosaur collectable in it.

As a further reward for completing the on-ground activities, promo vouchers will be given to shoppers to spend on Jurassic World Dominion merchandise on the Sunway eMall website. They can also enjoy free nationwide shipping specifically for these purchases!

Five lucky shoppers will also stand a chance to win the Lucky Draw grand prize of a Philips 55” Android television to enjoy more thrilling scenes in great quality. To participate, shoppers will have to spend a minimum of RM150 or RM100 for Sunway Pals members in the mall and submit their receipts via the Sunway Pyramid Mobile App. Through this, Sunway Pals members can collect Pals points and attain a sticker to be added to their participating receipt to qualify for the entry. Winners will be notified at the end of the campaign.

Jason Chin, General Manager of Sunway Pyramid is excited to welcome shoppers to the mall and be a part of the Jurassic World Dominion campaign. “Movies are engaging, inspirational and exciting – and this is the same experience that we want to create for our shoppers here today. From trying their hand at discovering buried dinosaur bones to seeing life-sized versions of the raptors, we wanted to give them an opportunity to truly immerse all their senses in this adventure with Jurassic World Dominion. We want to expand this cinematic experience beyond the screen, and we are thankful for this partnership with Universal Pictures that allows us to let our inner child run wild and have a memorable time!”

Jurassic World Dominion will open in Malaysian cinemas nationwide from 9 June 2022.

For more information on Sunway Pyramid’s Jurassic World Dominion campaign, visit https://www.sunwaypyramid.com/jurassic-world-at-sunway-pyramid and Sunway Pyramid’s social media platforms.




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