Refreshingly More... Somersby 0.0

Get ready for a whole new world of fun as Somersby launches another progressive new variant, the brand’s second product innovation this year! Offering consumers optimism in a can, the alcohol-free Somersby Apple 0.0, brewed with premium non-alcoholic fermented apple juice, gives more spunk and zest with its pleasant sparkling sweetness for a refreshingly different thirst quencher.

Known for its enjoyable and cheerful traits, Somersby 0.0 maintains the brand’s true essence; a sparkling fruit beverage that comes with the finest ingredients and limitless enjoyment. Somewhat akin to a cider mixed with a spritzer, Somersby Apple 0.0 has the celebratory feel of a bottle of sparkling drink with its charming sweetness and is refreshingly more non-alcoholic.

Spotted with a fresh blue hue on its packaging, signifying alcohol-free universally, Somersby Apple 0.0 is brewed with premium apple juice, without any form of alcohol-based liquid added to it. Classified under the soft drink category, it is a sparkling juice drink perfect for anyone looking to enjoy the moment, anytime, anywhere, and any way they like for a ‘Refreshingly More’ experience.

“Alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices. Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant. Somersby 0.0 offers the refreshing taste and same premium quality of Somersby Apple that complements all types of drinking occasions and lifestyles as it is non-alcoholic,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

“Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer in advocating responsible consumption,” added Clini.

Held at Popsicola.KL, customers, members of the press and guests were treated to a lively pool party that depicted the creative nature of the brand with non-alcoholic 0.0 signs spotted around the venue. Laced with treats and goodies, like any good chill-out session would be, Somersby Apple 0.0 made an impressive splash alongside great food, groovy music and an echo of enthusiastic chatter around the innovative mocktails and slushies concocted with Somersby 0.0.

Somersby Apple 0.0 is now available in the fruitful form of 320ml cans, 4-pack cans and a carton, in stores nationwide.

From now until the end of June, consumers who purchase any two 4-can pack of Somersby Apple 0.0 will be able to redeem a cool and exclusive Somersby 0.0 Slushy Maker. There will also be sampling opportunities for consumers around the town’s hottest spots to give consumers a taste of the latest Somersby addition, so be on the lookout! Promising a fun, new adventure, the Somersby Apple 0.0 is best served over ice and is an easy-to-drink non-alcoholic beverage that can be savoured anytime, anywhere.

For the latest Somersby promotions and activities, follow SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby 0.0 at www.somersby00malaysia.com.

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Alibaba brings back LiveNOW programme

Alibaba Group (Alibaba) announced the return of its LiveNOW Training Programme, a corporate social responsibility (CSR) initiative dedicated to the Malaysian community. An extension of the inaugural LiveNOW programme in 2020, the 2022 edition will be remodelled to upskill and reskill more Malaysians, including the B40 group and other underserved communities, and help them unlock potential opportunities in the interactive e-commerce world.

Designed for individuals who are interested in exploring a career as a KOL live-streamer or online video producer, LiveNOW 2022 is also relevant for business owners, especially micro-entrepreneurs, who are keen to host their own livestream or produce their own e-commerce videos to deepen consumer engagement.

Fully sponsored by Alibaba, the training will be conducted in three languages across three Saturdays – 25 June for English, 2 July for Bahasa Malaysia, and 9 July for Mandarin. All training sessions will be held online to accommodate more participants across the country.

“The rise of a mobile-first reality in recent years means that consumer engagement formats such as livestreaming and online videos are increasingly intertwined with commerce,” said Jess Lew, Country Manager, Tmall Taobao World Malaysia, the Alibaba business unit supporting the LiveNOW programme. “Encouraged by the positive response we saw in 2020, we are excited to bring back our LiveNOW CSR programme this year to open the door to potential opportunities in interactive e-commerce wider for Malaysians, as part of Alibaba’s commitment to enabling access to the digital economy for all.”

In addition to the original module about KOL livestreaming covered by LiveNOW 2020, this year’s training will be upgraded to include an online video production component given the increased use of short videos as marketing means in recent years. Participants will be able to learn from expert guest speakers, including coaches from Taobao Malaysia and Lazada Malaysia, as well as KOLs who will share their first-hand experience and insights.

Building on the inaugural LiveNOW training, which successfully incubated 200 livestreaming KOLs, this year’s Programme aims to train up to 300 participants in collaboration with MODEN KOL Academy and with the support from Human Resource Development Corporation (HRD Corp), MYNIC Berhad, Selangor Information Technology and Digital Economy Corporation (Sidec) and Penang Youth Development Corporation (PYDC).

Jerry Hang, Founder of MODEN KOL Academy, said: “This year, in addition to livestreaming skills, participants will also learn what it means to be an authentic KOL and how it differs from being an influencer during our full-day programme. Furthermore, with consumers demanding more video content and research showing that the majority of them are convinced to buy a product after watching a video, we will incorporate training in e-commerce video production to build participants’ fundamental knowledge in this field.”

This year’s Programme has also been optimised to create more post-training opportunities for participants to put what they learn into practice. Those who complete the training are welcome to join the LazTalent Community – Lazada’s pool of grassroots livestreaming KOLs. Additionally, they can join Lazada as a Marketplace seller and enjoy the benefits and hands-on support under Lazada Malaysia’s Hari-Harimau New Seller Kickstarter Package. They will also receive an official digital certificate in recognition of their participation.

Online registration for the Alibaba LiveNOW Training Programme 2022 (https://bit.ly/livenow2022) is now open for all Malaysians aged 18 years and above. Seats are available on a first-come, first-served basis.

For more details about the training content, a replay of an introductory webinar held today is available on TV3’s YouTube channel: https://www.youtube.com/watch?v=MUUNs0KA7YM

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The Force is strong at Jaya One

Jaya One is excited to collaborate with Star Wars Malaysia Fan Club (SWMFC) to host the fan club’s first in-person Star Wars fan convention since Covid-19 on 28 & 29 May 2022, 10am to 6pm – a community event that encourages a sense of belonging and creative roleplay among fans, as well as to celebrate the increased diversity in the Star Wars universe.

Named ‘This Is The May - Nar Shaddaa Day’, the event is a fan gathering to honour May as the month of Star Wars and to welcome the exclusive debut of a new Disney+ limited series “Obi-Wan Kenobi” launching on 27 May 2022. In conjunction with the Star Wars Celebration Anaheim 2022 happening during the same weekend in the US, ‘This Is The May - Nar Shaddaa Day’ will be the unofficial Malaysia-level Star Wars convention for fans of all ages to come together and commemorate the cultural phenomenon.

Revelling in the excitement of new movies, television shows, and merchandise, while also commemorating the vast history of the Star Wars universe, ‘This Is The May - Nar Shaddaa Day’ has something special for every kind of Star Wars fan – including Star Wars Malaysia Alliance fan group members and vendors displaying and trading Star Wars collectables, cosplayers engaging the patrons, Star Wars themed contests for adults and children, a fusion wayang kulit performance that fuses the traditional puppetry with pop culture and sci-fi elements, a puppet-making workshop featuring limited-edition Stormtrooper and Grogu puppets, and a petting zoo to provide an interactive, up-close experience for all attendees.

“As a space championing community events, we are proud to play a role for Star Wars fan communities to come together and unite after a two-year hiatus due to the Covid-19 pandemic. For 2 days only, The School and The Square will be turned into an immersive Star Wars land, where we’ll see various Jedi costumed families and young Reys roaming happily around the exhibits and connecting with one another. We are glad to revitalise the mall experience with the event ecosystem bouncing back, but with better safety measures such as enforcing masks and providing sanitation stations to help guests feel comfortable,” said Charles Wong, Executive Director of Tetap Tiara Sdn Bhd, the developer of The School by Jaya One.

Some of the highlights of the 2-day event include an immersive Star Wars Fan Art Exhibition by Greg Bain, previews of the new Disney+ limited Series “Obi-Wan Kenobi”, lightsaber demonstrations and schools, exclusive Star Wars Celebration 2022 merchandise by Sheldonet Toy Store, lightsaber customisation by Sabertrio, a Star Wars X-Wing tournament organised by the Star Wars X-Wing and Armada Malaysia group, lively fandom panel discussions by the various fan groups in attendance, and a professional photo booth service by Studio Suiz.

‘This Is The May - Nar Shaddaa Day’ is an event produced by fans for fans. ”We are glad to host our annual Star Wars event in Jaya One again after 2 years of Covid. We are always striving to bring members of the community closer together, and with passion for the Star Wars universe growing each year, this event is another step in fostering closer relations amongst fans,“ said Lau Chee Kin, the Honorary Secretary of SWMFC.

The objective behind the collaboration is to serve as a platform to foster community connections through fan cultures – bringing families together, reuniting old friends, and forging new friendships.

To further cultivate the younger generation in traditional shadow puppetry, families and fans can look forward to watching a fusion wayang kulit show comprising of traditional wayang kulit infused with characters from the Star Wars movies. Championed by an award-winning Fusion Wayang Kulit team, the performance showcases Pak Dain, a master puppeteer, or ‘Tok Dalang‘ of traditional wayang kulit in Kelantan. Interested participants can register here: https://forms.gle/7Af4eLKHtCL9wxY19

Additionally, the 2-day event will also feature a hands-on experience of Wayang Kulit Puppet Making workshop for attendees to try their hand at creating their own traditional or modern pop culture wayang kulit characters guided by Pak Dain. This workshop will allow participants to learn the basic techniques of making wayang kulit such as delicate cutting, colouring and mounting them on wooden sticks. Interested participants can sign up here: https://forms.gle/LkbcqTWxBte7NeAc9

Event admission is free for the public. For more information, visit https://www.jayaone.com.my/.

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Travel with your peace of mind assured

As we move into an endemic phase with borders reopening, many of us are keen to enjoy the thrills of travelling once again — be it experiencing the joys of exploring foreign places, discovering new sights, or travelling 20,000 ft up in the air.

Travel enthusiasts need to arm themselves with the proper knowledge when it comes to travel planning. We should be learning new ways to navigate travel in a post-pandemic world and travel safely and confidently.

Holiday Tours, a travel management company that creates one-of-a-kind travel experiences, aims to put your mind at ease.

Travel safely

Holiday Tours’ Travel Safety Promise is a comprehensive suite of services to safeguard your well-being, not just a catchphrase and logo.

Whether it is pre-trip planning, during your trip or even post-trip, the company will guide you every step of the way so you can travel with peace of mind.

Assurances, arrangements and alerts

Holiday Tours specialises in managing all the behind-the-scenes trip requirements so that you can focus on enjoying your holiday. This includes medical and security risks, travel preparations, monitoring, health screenings, evacuation procedures and more.

Holiday Tours also works with International SOS, the world’s leading health and security risk services company, to customise preventive programmes while considering your destinations and dates. This is so that you would have minimal disruption on your travel plans, but at the same time designed to prioritise your health and safety.

Keeping up with the times

One of the key challenges right now is just staying up to date. With Holiday Tours, you’ll have real-time information on Covid-19 testing procedures, quarantine measures, documentation, and other travel requirements worldwide.

Having experienced the upheaval brought on by Covid-19, you can be sure that there are new frameworks to anticipate similar outbreaks and more with lessons learnt. From natural disasters to political conflicts, the risks will be managed accordingly to maximise your safety.

Always prepared

Should you need to travel for business, Holiday Tours can assist in defining a business continuity plan to mitigate untoward circumstances. And even when you’ve arrived safely at your destination, you can be sure they’re still monitoring your situation to provide alerts and assistance in case of emergencies.

In extreme scenarios and should insurance be involved, you can also rest assured that there is comprehensive coverage available – for Covid-19 cases, 24/7 worldwide travel assistance, baggage delays, medical expenses, security evacuations and more.

The Holiday Tours Travel Safety Promise was born out of a collaboration with the Travel Safe Malaysia program by the Malaysian Association of Tour and Travel Agents, better known as MATTA.

Under this programme, partners are audited to ensure stringent health, safety and hygiene procedures are in place. These procedures are also aligned with globally recognised best practices and preventive measures, set up for safer business environments during and after the pandemic.

Your safety is always the top priority. For more information, visit https://www.holidaytourstravel.com/travel-safety-promise/ to contact a Travel Advisor and book your next trip with Holiday Tours.

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Uncage your inner fire with Tiger Crystal Fire Starter

The only thing holding us back from trying something new and mastering it is the fear of failing. This is why the Tiger Crystal Fire Starter platform wants to empower Malaysians to become more than just their day jobs, giving them the confidence to discover their inner fire by picking up passions they didn’t know they would love.

The Fire Starter campaign uses cool AR facial recognition and a unique personality assessment to help fans discover what to try next, in the realms of bouldering, dancing, rollerblading, jump rope, and football. All fans have to do is check out the website https://ift.tt/4Cd3peQ to get started, answer a series of questions, have the AR facial recognition do a scan, and by the end of it, it will reveal a passion point best suited for them.

Then, fans can share their results on social media platforms with the hashtags #TigerCrystalMY, #FireStarterMY, and #UncageYourInnerFire while tagging @TigerBeerMY to stand to win an exclusive class with mentors and even weekly prizes related to their passion point.

Mentors behind the Fire Starter platform, namely Wee Chong Hooi for rollerblading, Janine Cherrie for jump rope, Danny Lee for dancing, Rubes Charles Leong for bouldering, and Patrick Tee and Charles Saw of D Skills for football are ready to pass on some useful tips and tricks via exclusive physical and virtual classes. Those who participate are in for a rewarding experience as they get to be part of a growing community of like-minded fans and hone their skills with the help of mentors.

An action-packed weekend awaits fans who join the Fire Starter District Festival from the 2nd to the 5th of June at Sentul Depot. It is the perfect place to try out their passions first-hand, guided by mentors. To add to the excitement, participants will get to redeem free bottles of Tiger Crystal at the end of their course and hang out with fellow fans who have unleashed their inner fire.

The journey doesn’t end there. The Fire Starter community will continue to grow in the weeks to come with more exclusive classes, giving even more fans the opportunity to refine and enhance their skills in their newly discovered passion with the guidance of experts.

“As a brand that is brewed for your fire, we want to empower Malaysians to master something they never thought possible. It can be challenging to know where to begin with a new passion, so we wanted to make it easier with our AR Filter. With a selection of only the best mentors and exclusive classes, we are excited to create a community where fans can uncage their inner fire with the passion points suitable for them,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Be sure to join the Fire Starter Squad and redeem free bottles of Tiger Crystal at the Fire Starter District Festival. For more information about Tiger Crystal and updates on the Fire Starter campaign, visit https://firestarter.tigerbeer.com/ and their social media pages at www.tigerbeer.com.my and www.instagram.com/tigerbeermy.

*Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.

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Immerse yourself at Chalet Edelweiss

Edelweiss introduces Chalet Edelweiss — a unique experience that transports guests from the heat of the tropics to the sweeping horizons of the alps, right here in Malaysia. Immerse yourselves in the true nature of Edelweiss and be transported to seeing the golden wheat fields, hearing the howling wind, smelling the fresh alpine air and feeling the cool breeze — all while tasting a refreshing glass of Edelweiss at a crisp Alpine temperature. Chalet Edelweiss will begin its journey at Publika from the 26th to 29th of May, then to Eco Palladium, Johor Bahru from the 6th to 12th of June, and lastly at Straits Quay, Penang from the 16th to 19th of June.

If there’s anywhere to get away right now, look no further than Chalet Edelweiss. Inspired by the serenity of the Alps, guests will first be greeted by the sight of lush fields of wheat, mossy mountains and herb hills while feeling the wind and breeze that flows through the air — allowing people to hit the refresh button and awaken their senses.

From the peaks of the Alps, guests will be met with an Alpine-inspired campground from the moment they step outside. Furnished with its own tents, Edelweiss Jeep, and sitting area — it is the perfect area for relishing the freshly tapped Edelweiss from the Edelweiss BLADE machine. For those who love a hands-on experience, Edelweiss brand ambassadors will be there to guide guests to tap their perfect glass of Edelweiss.

“Being the premium wheat beer born in the Alps, we want to encapsulate the true Alpine spirit with the ambience felt at Chalet Edelweiss. Transporting consumers who desire to escape the routine, and discover the new tasting experience of the pure and rich taste of the Alps. Edelweiss is all about bringing fresh experiences and what better way to do it than bringing the immersive Alpine experience to Malaysia. I hope this will inspire fans to seek new discoveries and create their own fresh experiences with Edelweiss,” said Pablo Chabot, Marketing Director of Heineken Malaysia

With weekend promotions available, guests can enjoy special Edelweiss discounts at nearby participating modern on-trade outlets in the KL, Johor, and Penang regions; and score exclusive merchandise and gifts at Chalet Edelweiss when they join in on-ground activities.

#FeelTheAlps with your crew at Chalet Edelweiss at:

26th to 29th May > Publika, Kuala Lumpur

9th-12th June > Eco Palladium, Johor Bahru

16th to 19th June > Straits Quay, Penang

*Chalet Edelweiss will carry out all activities in full accordance with the SOPs established following the government’s safety rules. Edelweiss and any associated promotions and activations are exclusively available to non-Muslims aged 21 and up. Enjoy responsibly. Do not drink and drive.

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Get Up, Get Moving and #DoTheLifebuoyFresh

Malaysia’s transition to the endemic phase allows us to return to a near-normal life after combating the pandemic for nearly two years. In our readjustment, the responsibility falls on the nation to implement the lessons learnt during the pandemic, to be health-conscious while maintaining good hygiene practices. In light of this, Lifebuoy Malaysia launched their #DoTheLifebuoyFresh campaign to remind Malaysians to keep active, fresh and germ-free.

The National Health and Morbidity Survey 2019 found that 25% of Malaysians are physically inactive, while previous studies have placed Malaysia as the most obese nation in Asia. The prolonged national lockdown has given rise to sedentary lifestyles, suggesting that physical inactivity may have increased even further among Malaysians.

Considering these staggering numbers, the world’s number one hygiene soap brand, Lifebuoy Malaysia, aims to champion a more physically active lifestyle. Studies have shown that just 30 minutes a day for five days a week of moderate to vigorous exercise gives a good start in leading a healthy lifestyle. In a time when we’re battling an infectious virus that has robbed countless lives globally, we must take charge to play our part in ensuring a safer nation.

Exercise can improve your health and reduce the risk of developing non-communicable diseases like heart disease, stroke, and diabetes. Furthermore, recent studies have suggested that Covid patients who regularly exercised were the least likely to be hospitalized, admitted to the ICU, and die due to their illness.

Siti Suhaila Abd Hamid, Marketing Manager, Skin Cleansing, Unilever Malaysia, shared that “The prolonged nationwide lockdown has impacted the country’s economic progression and the people. The data has shown that the prevalence of sedentary behaviour in Malaysia is relatively high, with 1.7 million Malaysians living with all three major risk factors of non-communicable diseases. Hence, Lifebuoy conceptualized this campaign to advocate for Malaysians to be active and healthy while maintaining good hygiene practices that keep you feeling refreshed.”

This campaign launch kicked off with a TikTok dance challenge featuring Aaron Chia and Cik Manggis. Aaron is leading Team Lemon Fresh, while Cik Manggis heads Team Cool Fresh. “Malaysians who want to join the challenge need to post a video of them doing the TikTok dance or work out and which team they’d like to join. The first 1,000 participants will stand a chance to redeem an e-voucher worth RM20 for their sports equipment. We hope that this friendly competition adds an exciting factor to the movement challenge, and we look forward to seeing many Malaysians partake in the campaign,” shared Siti Suhaila.

Cik Manggis, Malaysian singer, dancer and actor, explained that “Exercise doesn’t have to be a dreaded task, as it’s often perceived to be. I find that dancing is one of the best workouts as it involves upbeat and fun movements. It also involves music and rhythm, which adds to the thrill of the activity. After completing my dance routine, I opt for Lifebuoy Cool Fresh to help me feel fresh, clean, and ready to start my day. So, if you are feeling ready to take on Team Cool Fresh, join me as I have an exciting dance routine lined up!”

Aaron Chua, Malaysian National Athlete, shared that “As an athlete, I am frequently exposed to heavy sweating and crowds, especially during training and tournaments. That is why I opt for Lifebuoy Lemon Fresh, as it revives and re-energizes me instantly, allowing me to stay fresh and germ-free even with my rigorous lifestyle. Join Cik Manggis and me in this TikTok dance challenge. Not only do you get to have fun, but this could be the first step to leading a healthier lifestyle.”

“As a company, Lifebuoy Malaysia has and will always prioritize working towards the betterment of our planet and society. Unilever’s Sustainable Living Brands communicate a strong environmental or social purpose with products that contribute to achieving the company’s ambition of halving its environmental footprint and increasing its positive social impact. This campaign is another step in the right direction for us in realizing this goal,” concluded Siti Suhaila.

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UNIQLO to launch UT x SPY FAMILY UT Collection

GLOBAL apparel retailer UNIQLO today announces that it will launch the SPY x FAMILY UT collection on Monday, June 27.

UTs (UNIQLO T-shirt) offer an array of authentic pop culture and art graphics from around the world that allow the wearer to express their individuality.

The collection celebrates a manga series by writer and illustrator Tatsuya Endo that has garnered a string of awards since it debuted in March 2019 in Shonen Jump magazine. As of May 2022, nine volumes of this series have sold more than 18 million copies.

A long-awaited Japanese television anime show adapted from the series began airing in April this year. This is the first apparel collaboration for SPY x FAMILY, and highlights the dark and light sides of key characters.

There are four adult-size UT designs, each priced at RM59.90.

The UTs feature the distinctive logo and graphics of the SPY x FAMILY series, including main character and spy Loid Forger (code named Twilight) and two other members of a family he fabricates to carry out his mission. One is Anya Forger, a telepathic girl he adopted. The other is wife Yor Forger (nicknamed Thorn Princess), a professional assassin.

The Stella Star, which Eden College in the series awards for distinctive achievements, inspired the UT design featuring Anya, who is one of the most popular SPY x FAMILY characters. A graphic depicting her inside the UT pocket is sure to delight fans of the series.

For more information, visit UNIQLO’s website.

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International Café & Beverage Show 2022

The International Café & Beverage Show (ICBS) 2022 will be opening its doors to the Malaysian café and coffee industry (and coffee connoisseurs) from the 19th to 21st of May at the Kuala Lumpur Convention Centre. ICBS is one of the first international exhibitions to return to Malaysia in the wake of the pandemic, reflecting the organiser’s faith in the resilience and vibrancy of the Malaysian coffee and café industry.

Over 150 brands from seven countries including Malaysia, Singapore, Japan, South Korea, Australia, The Netherlands and the United Kingdom will be exhibiting at the event which is focused on speciality coffee, drinks, F&B products and café lifestyle, as well as furniture, design and technology related to café operations.

In addition, to the exhibition element, the organisers have teamed up with the Malaysia Specialty Coffee Association (MSCA) to host the semi-finals and finals of the 7th edition of the Malaysia National Coffee Championship (MNCC) at the event. The newly crowned ‘national champion’ baristas (in three categories) will go on to represent Malaysia at the World of Coffee Championships (WCC).

Despite a relatively short history of competing on the world stage, Malaysian baristas have already won gold and silver medals at previous editions of the WCC, highlighting the passion and world-class standards that Malaysian baristas are displaying not only for the judges, but also Malaysian coffee enthusiasts.

Mr Christopher McCuin, Managing Director of Montgomery Asia, the show organiser, said, “We are delighted to be one of the first international events returning to Malaysia in the wake of the pandemic. Coffee is one of the ultimate ‘pick-me-ups’ and we hope ICBS will have the same effect on the Malaysian café and coffee industry, as it steams back to life after a few tough years. We are currently expecting over 5,000 visitors representing all elements of the Malaysian café and coffee industry and we look forward to welcoming them all while ensuring they leave the show with freshly roasted insights and ideas from around the coffee world, which they can hopefully deploy to great success in their own businesses.”

“One specific initiative we are very proud of at ICBS is the new ‘Roasters Pavilion’. The Roasters Pavilion has been designed to provide a cost-effective way for many smaller Malaysian coffee roasters (a relatively niche and specialist part of the business) to showcase their unique coffee flavours to as many people as possible during the show – something they probably could not have done without this initiative. We hope that our visitors, will take advantage of this opportunity to try some really creative and innovative coffee roasts produced by homegrown Malaysian businesses,” Christopher concluded.

Ms Yip Leong Sum, President, MSCA, added, “As the national trade association championing speciality coffee, MSCA is very excited to be a part of this event as a strategic partner. The dedication of ICBS to going the extra mile to help Malaysia’s coffee industry is perfectly in line with the vision of MSCA when we first launched Malaysia National Coffee Championship (MNCC), a platform designed for young professionals to showcase their talent, skill and creativity in the speciality coffee industry.”

ICBS 2022 will also play host to the ASEAN Coffee Federation (ACF) Board Meeting on the 19th of May. This mini-event will welcome delegates from Laos, Thailand, Indonesia, Singapore, Vietnam, Myanmar, the Philippines and Australia – thereby playing a small part in helping the recovery of Malaysia’s business events industry in the aftermath of the pandemic.

ICBS 2022 has received strong support from both sponsors and exhibitors. Sponsors include Dankoff Coffee Specialist, Dutch Lady Profesional, Coffex Coffee, Gruppo Cimbali, ChungHo Nais, Vitasoy, Monin, Hario, Marco Beverage Systems, Cafetto, Mugged, Farmskin Malaysia, Staresso Malaysia, Ghostbird Coffee and MONTiGO. Exhibitors will include Bidfood, Starbucks, Global Coffee Resources, London Tea Exchange, Morino Asia, Kikkoman, 103 Coffee Roasters, Stallion Creation, Remedy Drinks, Westrock Coffee, Coffebot and many others.

Other partners for the ICBS and MNCC include the Malaysia Specialty Coffee Association (MSCA), Café Culture, Food Marketing Hub, Artisense Digital and Newsav. The organisers would also like to acknowledge the support of the Malaysian Ministry of Tourism, The Malaysian Convention Exhibition Bureau (MyCEB) and the Malaysian Association of Hotels (MAH) for their help and support in ensuring the event proceeded, despite the extremely challenging circumstances over the past few years.

Anyone interested in visiting ICBS 2022 should visit https://icbs.1id.my/ to pre-register. Trade and industry visitors are the focus of the first two days (19th and 20th May – 10am to 6pm). The third and final day (Saturday 21st May - 10am to 5pm) will also be open to consumers who can enjoy a true treat for their tastebuds.

The event is being held in Halls 4 & 5 at the Kuala Lumpur Convention Centre. For further information please visit www.Intl-cbs.com.

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Celebrating five years of positive community impact

Leading health and wellness company doTERRA celebrated its fifth anniversary in Malaysia via a virtual event that brought together over 12,000 Wellness Advocates, customers and friends.

The event showcased the company’s achievements throughout the past five years, including its 400% growth and in-cash and in-kind donations totalling more than RM700,000 to various charitable organizations such as the National Autism Society of Malaysia (NASOM), TENAGANITA, National Cancer Society of Malaysia (NCSM) and Global Shepherds among others.

doTERRA Malaysia’s EngageInGood 2.0 campaign was done in partnership with local NGO, Hope Selangor, including a donation of RM50,000 to provide food to underserved families in Selangor and Klang Valley during the pandemic, and RM23,000 in December 2021 as part of a flood donation drive.

At the celebration, Ethan Wang, General Manager of doTERRA Malaysia, expressed his appreciation for the continuous support from Wellness Advocates and customers. He highlighted that doTERRA’s success in Malaysia is a direct result of its emphasis on empowerment, encouraging shared prosperity and enabling collective community growth.

“Over the past five years, doTERRA has launched more than 67 single oils, 43 blend oils, 33 personal care products, and seven food products,” said Wang. “We also have more than 60,000 Wholesale Customers and Wellness Advocates who have personally used doTERRA essential oils. The increase in members and leaders in Malaysia means we can support more communities and positively impact more lives. We want to empower people, improve quality of life and serve the community better.”

At the event, doTERRA presented an RM30,000 cheque to Global Shepherds Berhad, a non-profit organization providing social support services to non-Malaysians who are victims of gender-based violence and other abuse, and neglect exploitation.

Brittocia Franklin, Executive Director of Global Shepherds Berhad, stated that the partnership with doTERRA helps Global Shepherds strengthen the anti-human trafficking cause in Malaysia.

Franklin said, “We find silver linings when organizations such as doTERRA share a common vision in healing and partner with us to support the recovery of trafficked victims back into society. Hope Touch, an aromatherapy oil by doTERRA, is currently being used as one of many therapies approaches to support the victims.”

During the event, doTERRA also launched the Deep Blue Skin Care Stick + Copaiba. Infused with doTERRA Deep Blue Essential Oil Blend, the recovery solution contains CPTG Certified Pure Therapeutic Grade essential oils and is a must-have item for active individuals. Deep Blue Skin Care Stick + Copaiba provides temporary relief of minor aches in muscles and joints while creating a cooling and soothing sensation.

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One step at a time

ASTRO Kasih is raising awareness on education inequality in the country by organising the Walk for Education on May 28, 2022, a 5km walk where participants will carry backpacks through a specially designed trail in Taman Wetland Putrajaya to simulate a student’s journey to school in the remote areas of Sabah and Sarawak every day.

Astro Group CEO Henry Tan explained: “At Astro, we believe that every child has the right to education, and we are committed to use our platform, reach, content and resources to give our children equal access to education for all.”

The walk is inspired by the journey of students living in the interiors of Malaysia, who wake up before sunrise and begin their journey to school on foot. Some even remove their shoes for fear of getting them dirty with mud. Many often leave their school bags behind because they do not want to get them wet when crossing rivers or from any unexpected weather changes.

Helley Jodir, a Bahasa Melayu and Mathematics teacher at SK Magandai in Kota Marudu, Sabah shared some of her students’ morning journey to school.

“Sometimes, I see kids step into the school compound with cuts on their feet and leeches latched onto their skin. Actually, traveling to school on foot is nothing to these students because they are used to it. It only becomes too dangerous for them when it rains. The jungle floor turns slippery and the river rises so the kids have no other choice but to stay at home and miss school.”

Supporting access to education is nothing new for Astro. Astro Kasih, the sustainability arm of Astro Malaysia has been championing education via its Kampus Astro in School programme where over five million students nationwide can access Astro’s learning content.

The Group has also invested over RM126 million since the launch of the programme, to create quality learning programmes such as Tutor TV SK, Tutor TV SMK, SPM Pro+ and more to ensure every child has equal access to education.

Tan said: “We embarked on our journey over 10 years ago, to equip every school with a decoder and TV so that every student would have access to our learning content. Since then, we have built three hostels and last year we worked with Starfish Malaysia Foundation to equip five of their hostels and one youth centre with our services. These hostels have helped the students save over 190,000 hours of daily school commute. Furthermore, whilst staying in the hostels, the children can spend more time on their studies and lesson revisions. We have seen academic improvement of the students in all three hostels with an average increase of 39.4% across all subjects in the UPSR exam from 2010-2019.”

Astro’s unique position gives them the ability to be the voice for good and champion for change and equality for different communities in the country.

Walk for Education promises a fun-filled day for the whole family, including games and activity stalls, as well as mini concerts featuring Timah, Wani Kayrie, Masya Masyitah, Abigail, Irfan Haris, Lil J, Ara Johari and Dem Lepak Boyz.

Besides spreading awareness, the walk also serves to support the students at SK Magandai and SK Malinsau in Sabah; SK Sg Paku in Sarawak; as well as Starfish Malaysia Foundation’s hostels across East Malaysia.

The Walk for Education event takes place at Taman Wetland Putrajaya. Participants can register, collect their kit and walk at their own pace between 6am to 10am on May 28.

Each ticket costs RM63, and families can purchase a combo package for RM226.80, consisting of 2 adult tickets and 2 kids tickets.

All participants will receive a T-shirt, bib number, Astro Kasih bag, drawstring bag and refreshments upon arrival, as well as a finisher medal and e-certificate after the walk.

Spots are limited, so hurry and book your place by May 15, 2022. Registration for the event is through the Ticket2U website.

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Celebrating Responsible Gaming Week with Magnum

MAGNUM Corporation is celebrating their annual Responsible Gaming (RG) week from May 9-15, 2022, as part of the company’s annual advocacy campaign in championing healthy and harmonious gaming habits.

In only its second edition since the inaugural RG week, last year, Magnum has committed in providing training with annual self-assessment practices to all their employees, agencies, and operators to ensure they are fully aware and informed with first-hand information about Responsible Gaming. Magnum ensures the entire workforce understands the importance of educating and providing all our players with the most accurate information about Responsible Gaming and the potential harms of gambling addiction.

In conjunction with their RG week awareness, Magnum will distribute and display various RG-related materials in all Magnum outlets, to promote healthy playing habits. Magnum has also ensured all RG information are readily available at all their digital touchpoints including its website, social media platforms, and online app to educate their players better.

In 2021, Magnum had introduced a self-assessment tool to help our players to understand their gaming habits and how to take corrective action where needed, in hopes of reducing excessive gaming habits. This year, they have designed another informative RG tool, which is the Gambling Calculator. This calculator is to help players to understand their own frequency and spending when playing Magnum games, so they can play within their limits.

Furthermore, Magnum has also engaged with Gamblers Rehab Centre (GRC) in Kuala Lumpur which specializes in providing rehabilitation treatment to provide the necessary assistance for the excessive players in Malaysia.

“Recently, we had created a great milestone by being the first and only number forecast operator (NFO) in Malaysia to achieve the level 3 RG certification from the World Lottery Association (WLA). We will continue to uphold our RG commitment and also lead the industry to discharge best practices in Responsible Gaming in Malaysia. Join us to celebrate this RG week by learning more about Responsible Gaming and how to play within your limits. Remember, the bigger play is to play responsibly,” said Chief Executive Officer, Dato’ Lawrence Lim Swee Lin.

Magnum is committed in providing a safe and entertaining environment that encourages a harmonious lifestyle for all our players and stakeholders. For more information about Magnum’s RG week, visit the Responsible Gaming section on Magnum4D website.

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